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Using Social Media to Build Your Business

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Grow Socially, Inc.
Grow Socially, Inc.

John Foley delivered "Using Social Media to Build Your Business" at TGI's "Ignite Your Growth event on March 17th, 2011.

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Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA
Overview ,[object Object],[object Object]
John Foley, Jr. CEO/CMO Grow Socially CEO - interlinkONE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
John Foley, Jr. - Accolades ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
John Foley, Jr. - Accolades 7,070 Followers
Overview: Walk the Talk, Learn What Needs to Be Done ,[object Object],[object Object],[object Object],[object Object],[object Object]
Oh ya! We are getting Social…
Prospecting 101 / 2011
Prospecting 101: Define your process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing to Sales Funnel – 5 Steps Social Multi-Channel Multi-Media Campaigns Email, Direct Mail, Social Media Provide Target Personalized Direct Mail & Landing Pages Lead Score Hot, Warm, Cold Marketing Automation Prospect / Customer Pool Inquiry / Leads in Funnel Lead Nurture Multi Touch Campaign starts Automated Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Sales CRM… Web Agent Calls CRM Tool Sale! Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more Measure, Adjust, Redo!
CONTENT SUPPORTS NURTURING
Social Media Prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building the Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile Plus http://ilnk.me/6cbf
Researching a Lead or Inquiry Learn more about them! Begin the nurturing process!
Take Part in Discussions ,[object Object],[object Object],[object Object]
Announce Your Events ,[object Object],[object Object],[object Object]
Share Your Personal or Company Blog Stay in front of them !
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Page / refer it
Stay in Front of Your Prospects: Keep Your Wall Active with Company News
You’ll Show Up in Your Audience’s News Feed!
[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage with Prospects- Retweet!
Tweet Often and Relevant! : Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds.
Fill Your Bio with Keywords
Add Prospects to List
Reminders for Social Media ,[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Your Own Channel Make it easier for your viewers to find more videos by your company!
Tradeshow Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tradeshow Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tradeshow Marketing Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Testimonials & Case Studies
Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
CRM: Online/Social Intelligence Name: Email: WebSite URL:
Tools
Reminders for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Mobile Your Prospects are on! ,[object Object],[object Object]
2010- Over 1/3 of people own smart phones - JacobsMedia.com “ Half of US Population to use smartphones by end of 2011” -A symco.com
What Are They Doing?
So What is Mobile Social Media? ,[object Object]
Mobile Phone Apps ,[object Object],[object Object],[object Object],[object Object]
Social Media Platforms to Watch Just as marketers are getting a handle on Facebook, Twitter, and YouTube, new supporting Social Media tools pop up.
[object Object]
What is Mobile Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should You Mobilize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s a QR Code? ,[object Object],[object Object],[object Object],[object Object]
QR Codes = + + Possible Connection Connect on - www.Facebook.com/johnfoleyjr Connect with me on - www. Linkedin.com/in/johnfoleyjr Follow me on – www.twitter.com/johnfoleyjr
Prospecting…Direct Your QR Codes to Landing Page(s)
Mobile Offers iFlyMobi.com
Types of Mobile Advertising
Mobilize your content! iFlyMobi.com
Mobilize your content! iFlyMobi.com
Mobile Social Media Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrap Up ,[object Object],[object Object],[object Object]
Q & A or Contact Me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode

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Using Social Media to Build Your Business

Notas do Editor

  1. 15 Years Business Management Author Whitpapers
  2. Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.
  3. By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  4. Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  5. Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
  6. Strike while the iron is hot
  7. CMO Near: Philadelphia within :100mile