Social Media for Publishers! Why, How and Best Practices.

Social Media and Publishers!
Why, How and Best
Practices.

Questions or Comments?
Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113
Email Support@GrowSocially.com

John Foley, Jr.

I love
► Grow Socially, Inc – Support Mar(H)keting!
Services
► Online Marketing/Social Media
► Plan, Manage, Execute and Measure


Today’s Agenda

► Why You Should Care About Social Media

► How Publishers Can Use Social Media

► Best Practices, Strategies, and Tips


SOCIAL MEDIA
Why should you care about it?


Social Media Statistics

► Nearly 750 Million Users on Facebook (6/11)

► 300 million Twitter users as of (5/11)

► 30+ Hours of Video Uploaded to YouTube every
minute

► 50 million people on Google+ and growing!

Social Media and Search Engine Optimization
(SEO)
FaceBook Twitter YouTube Blog

► Social
Networking
Activity
Helps People
Find Your
Stories and
Publications!


SEO and Online Video


SEO and Your Website

1. Simple and Direct User Interface
2. Keywords
3. Uniqueness
4. Content up Front
5. Engagement opportunities
a. Download a Whitepaper
b. Sign up for Newsletter
c. Blog response
d. Poll
e. Contest
f. Widgets


How It Can Help Publishers!


What Are These Sites, Anyway?


Top Channels/Medias growing

► LinkedIN Networking - Company

► Facebook: House party with a business effect

► YouTube: Your own TV Station

► Twitter: Block Party


What is Facebook?

► The Largest Social
Network

► Publishers can host
pages and groups to
self-promote and
become destinations


Get Yourself Out There

Creating a page involves:
► Logo

► Name

► Content

► … and a Plan 


What is YouTube?

► Video-sharing website on which users can
upload and share videos.


Why YouTube?

• Showcase
Stories, Events,
Services, &
More!
• Destination!


What is LinkedIn?

► A business-oriented social
networking site
► Mainly used for
professional networking
► Has more than 43 million
registered users, spanning
170 industries
► Maybe some legs here…


Publisher Profile
• Overview

• Spotlight

• List of Products &
Services

• YouTube Video
Integration


What is Twitter?

► Share what you are
doing in 140
characters or less

► A free social
messaging utility
for staying
connected in real-
time


Blogs

► Humanizing
► Improves SEO
► Keywords
► Links
► Updated Information
► Give Expertise
► Updates on
Activities
► Sharing Information
► Allows for engagement

Blogs


Four Fundamentals of All Sites

1. Build your network

2. Engage with the network you have built

3. Be consistent

4. Track and analyze

HOW CAN PUBLISHERS USE
SOCIAL MEDIA


What We’re Going to Discuss

► Publishers Social Media for
► Subscribers – New and Existing
► Events – Promotion Before, During, and After
► Curating and more


Subscribers– What Are Your Goals?

► Listen
► Sysomos, Radian6, Viral Heat
► Engage with audience
► Watch subscriptions
► Be the Destination


Social CRM: Online/Social Intelligence

► Track Social Networking Profiles!


What Should You Do Once You Have Data?

► Listen!

► Engage!

► Share Content - not always yours!


What Should You Talk About?

► Relevant (Your Publishing) Topics

► Events – Webinars, Trade Shows, Conferences

► Items that are relevant to the target audience

► Repurpose your offline to online


What Are Your Goals for Events

► Create awareness
► Increase subscribers
► Produce and participate
► Keep the conversation going after
► Be the Destination!


YouTube to Create Awareness

► Speakers
► Hosts
► Live Footage
► Recaps
► Distribute!

Improve SEO – Alternative exposure of your objective


Twitter to Create Event Awareness


Twitter to Increase Event Registration


Create Twitter Pages for Events


Create Custom Facebook Tabs for Events and More

• Drive traffic to
Facebook

• Push Sign Ups,
Registrations

• Additional outlet
for information


Expand print Content Online
FaceBook, Blogs etc.


Social Networks Events

Expand the
Offline event

YouTube videos of what
was learned!


Social Networks to Create Memorable Events

► Participate in
event’s hashtag
► Retweet
attendees
► Post Twitpics
► Announce live
timeline of
sessions

7 - for Publishers

7 Ways Print Magazines Are Using Social
Media to Engage Readers

1. Curating Content
2. Expanding Editorial Content
3. Offering Expertise in Real Time
4. Catalyzing Connections
5. Leveraging Influence
6. Extending the Editorial Experience
7. Monetizing Social Media
Mashable.com

http://mashable.com/2011/02/09/social-media-magazines/

BEST PRACTICES, STRATEGIES, AND TIPS


Best Practices
6 Social Media Best Practices for Publishers
1. Plan.
2. Research.
3. Decide.
4. Get your content up to snuff.
5. Make internal changes.
6. Open up.
Date Site Designer - http://ilink.me/6best


Marketing Plan
► It all starts with a plan


Marketing Calendar
Announce Mail -
Send out on website Monthly
flyers to
Newsletter
clients

Email
eNewsletter
(Announce)

Tell
Expo Event
colleagues
8AM-6PM
you’re
attending

Send thank Enter new
you cards contacts in
CRM


Marketing Calendar
Create Announce Announce on Mail -
Send out
Post, Link on website & Monthly
flyers to
back to Newsletter
clients
website

Comment on Connect with Share event Email
event’s Keynote eNewsletter
Speakers article on
page (Announce)
on

Tell
Announce Share event Join in on Expo Event
colleagues
booth # with article on event’s 8AM-6PM
you’re
video post hashtag
attending

Follow-Up Send thank Share Enter new Friend new
with you cards speaking contacts in contacts on
Post & Post presentation Excel
Pictures on

Social Media Marketing Plan

► Describe Business and Its Goals
Strategy
► Know Your Audience Before
Tactics!
► The One Thing
► Humanize Your Brand
► Content Resource &
Distribution Strategy
► Measure Your Success


Know Your Audience

► Who Are They?

► Where Are They
Cyclically?

► How Do They
Use Social
Media?


Your Target Audience

Define Target Audience Audience Acquisition
► Subscribers ► Discover
► Engage
► Get Found


Is everyone interested in the same communication?
I still
I love my
email
mail

I use Facebook, I’m on
Twitter & Twitter
LinkedIn

I Google for
my
information

Where are your prospects and customers getting their information?

The One Thing

Competition

Keywords


Humanizing Your Brand


Content Resource Library Visit Resources Daily

Content Content
A C

Content
B

Pull Content Make Links Measurable Push Content Out

Content Distribution Strategy
Resources are monitored. Content is identified and pulled, made
trackable, and pushed out across platforms.


How to Measure Success?

► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Who’s talking about you and
how
► Show me the money

Optimize / Social Friendly
Get Noticed eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted

Engage
Start with MKTG and
Integrated Multi-Channel Marketing Plan Buyers Nurture
Action – Publish – Engage – Converse – Share Product?
Social Media Blogging Analytics Service?
Content Mgmt SEO Asset?

$
Questionsor Comments?
Copyright © 2010 Grow Socially, Inc. All All Rights Reserved.
Copyright © 2011 Grow Socially, Inc. Rights Reserved. Phone 1.800.948.0113
Phone 1.800.948.0113

Effective Online Marketing Strategy

► Online/Social Media Marketing Plan
► Website
► Search Engine Optimization

Online Marketing Plan


Search Engine Optimization

► Get found
► Using specified keywords
► Consistently updating
► Using links to other
pages of site or other
websites


Inbound and Outbound

COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries

Other 100 Webinar
Visitors Sign-Ups

Use Social Media Effectively

► Start with a Plan
► Address Goals
► Make a Schedule
► Know What You Want
to Do
► Cross Promote
Across All Pages
► Integrate with Website
► Include in Offline
Marketing Efforts

Tools & Techniques

Tools Techniques
► Cameras, Video Cameras ► Daily Management

► Link Shorteners ► Consistent Monitoring

► Platforms – Hoot Suite – ► Integration of Social

Tweetdeck Media and Multi-Media
► Listening – Radian6, Channels
Sysomos, Viral Heat ► Consistent Online Look

► Wordpress, Drupal ► Dedicate Resource(s) or

Find a partner


Best Practices

► Listen ► Link all pages back to
► Share Relevant Content corporate site
► DON’T talk about
► Industry Specific yourself all the time
Content
► Secure Branded URLs
► Marketing Information for each Channel
► Consistently monitor for ► Promote Monthly
customers Newsletters
► Continually post ► Listen More
relevant content ► Be the Destination

Tools for Measuring Effectiveness

► Link Shorteners
► iLink.Me
► TinyURL.com
► Google Analytics
► Website
► Insights
► LinkedIn, Facebook, Twitter, YouTube


Measure Your Success
Tools: Google Analytics

Measure the quantity and quality
of the traffic that social networks
are driving to your website.


Tools for Listening


Banner Ad

Print Ad

eMail Signature

Website
Twitter Background

Social Media Badge Examples
Banner Ads, Websites, Twitter backgrounds, Brochures, Business Cards,
eMail Signatures.

61 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113

Listening & Monitoring


Monitoring Solution

• Social Listening
• Brand Awareness
Measurement
• Lead Generation


Q & A / Contact Me / Thank you!

http://ilink.me/JR

QR Code
iFlyMobi.com


Want to Learn More?

► Visit http://GrowSocially.com today.


Social Media for Publishers! Why, How and Best Practices.

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

Mais de Grow Socially, Inc.

Mais de Grow Socially, Inc. (20)

Último

Último (20)

Social Media for Publishers! Why, How and Best Practices.

Notas do Editor