Incorporating Blogging Into Your Social Media Plan

Incorporating Blogging into
Your Social Media Plan
Presented by Whitney Tyson

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.

Questions or Comments?
Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113
Email Support@GrowSocially.com

About Grow Socially

Social Media Marketing Website Consulting & Design
► Management ► Analytics

► Planning ► Functionality

► Execution
► Engaging
► Analytics

My Mobile Made Easy
► Create Mobile Website
► Hosting & Support
► QR Codes Provided


Goals for Social Media Marketing

► Drive traffic to website
► Position business as thought leader
► Promote company news
► Promote products and services
► Spread company awareness


Blogging Power
Post Blog on Website

Push Traffic to Website Push Traffic to Website

Retweets, Paper.li’s, Hashtags on Twitter
Likes & Comments on Facebook


Overview

► Get One on Your Website
► What to Write About
► Get Your Staff Involved
► Integrate Multi-Media
► Tools
► Use it for Your eNewsletter

5 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113

WHY SHOULD YOU HAVE ONE
Give your website a voice!


Blog on Website

► Adds keywords to site
► Improves SEO
► Keeps your website
updated
► Presents different types
of information
► Drives people to your
website

WRITER’S BLOCK?
Here are some ideas!


What to Write About

► Event Marketing
► Content for Target Audiences
► Company News
► Industry News, Commentary, Tips


EVENT MARKETING
Before, during and after the event!


Tradeshow Marketing Campaign

• Pre-Event
– Introduce Yourself
– What you will promote
• Where booth will be
• Your contact
information
– List Reasons to Visit
Your Booth
– Show Products that
will be Showcased



• During Event
– Interview Colleagues
& Industry Experts
– Live Footage of Show
– Recap Each Day
– Record Live Demo
– Answer Popular
Questions



• Post-Event
– Thank everyone who
stopped by the booth
– Recap of Show
– Announce winner of
contests/giveaways
– Mentions upcoming
events


Event Recaps

• Pictures

• Thoughts from
Attendees

• Highlights

• Interesting Hashtag
Tweets

• Video Coverage

• Take Away Points


Connect!

► Find out who will be there ahead of time and
engage with them about it with social media
► Connect/Follow Up after event with new and
existing contacts
► Create Wrap Up Blog Posts/eMail Blasts


Why Event Marketing Online?

► The event only happens once, but pre-event and
post-event online marketing can get your name
out there many times.
► Make a strong and personal impact on the
people you meet by engaging/connecting with
them online.
► Share your experience via social media


TARGET AUDIENCES
Customize your information


Who is Your
Audience?
• What would they be
interested in?

• How can you specifically
help them?

• What are the key points
they should know
about?

• Discuss how particular
products/services are
helpful for different
audiences

Same Product, Different Audience


Case Studies

• Audience Specific

• Explain the process

• Showcase your work

• How you listened to
their problem and
resolved it

• Shows the abilities of
your team members


MODERN DAY PRESS RELEASE
Share your news on your website!


Press Releases
Turned into Blogs
• New Products &
Services

• New Partnerships

• New Hires

• Events

• Awards/Honors


INFORMATIONAL RESOURCE
You be the expert!


Have your audience
come to you for
information!
• News that they should
know about

• Tips, advice,
recommendations, best
practices

• Reasons why particular
aspects are important
for specific audiences

• Add links to relatable
services of your
business

TEAM EFFORT
Get your staff involved.


Get Your Staff Involved

► Each colleague has their
own expertise, offers
unique skills
► Shows the people behind
the website
► Allows staff to participate
with the company’s
marketing efforts
► Gives variety to your blog
► Spreads out the workload


ADD MULTI-MEDIA
Give variety to your blog.


Add Photos

► Gives your audience
more visual
information
► Lightens up your blog
► Gives more of an
experience
► Use logos, personal,
or purchased images

How?

► Save image to your
computer
► Save it as a keyword
► Click where you’d like
image to appear in blog
before inserting it
► Click on image icon to
insert the image
► Label & Re-Size
► Insert into Post


Add Videos

► Gives personality
► Gives live coverage
► Offers more
information
► Shows off your
expertise
► Humanizes your
business

Add Audio

► Connect it to Podcasts
► Add it to iTunes
► People can listen to
information while they
work
► Some people are better
speakers than writers
► Footage of a live
interview

Add Slideshare

► Shows that you offer
speaking engagements
► Positions you as an
expert on that particular
subject matter
► Presents a great variety
of information to your
audience

How?

► Obtain and copy
Open
embeddable link “HTML”
► Go to “HTML” version format!
of blog
► Click where you’d like
to insert the media
► Paste embeddable link
into post

TOOLS
What will make your life easier.


Snag It

► TechSmith.com/download/snagit/
► Screen Capture
► Offers Free 30-Day Trial


Free Blog Sites

WordPress Blogger
► GrowSocially.com ► AskNH.BlogSpot.com

► Used for our website ► NHGSA.BlogSpot.com

► Can purchase different
► GSALife.BlogSpot.com
themes


Affordable Online Photos

Stock.xchng iStockPhoto
► sxc.hu ► istockphoto.com

► Royalty-Free ► Prices are usually $1/picture


Capture Images with Your iPhone

► Hold down button on
top of phone
► Then press the
bottom button with
the square on it
► Phone will
automatically save
image to its photos
► Email it to yourself


Tools for Recording Video

► Flip Camera

► Digital Camera

► Smart Phone

► Camcorder


USE IT FOR YOUR ENEWSLETTER
Use what you already have!


Merge Your Blog with Your eNewsletter

► Drives people to your
website
► People may explore
your website further
► Recycle your content
► Keeps it fresh
► Prevents you from
scrambling for last
minute content


Social Media? I can help!


Incorporating Blogging Into Your Social Media Plan

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