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Using Social Media to  Grow Your Business John Foley, Jr. CEO/CMO, Grow Socially, Inc.
Before I Begin … ,[object Object],@johnfoleyjr http://www.slideshare.net/growsocially Find presentation here:
John Foley, Jr. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I love Mar(H)keting!
Accolades ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revolution ,[object Object]
MARKETING PLAN ,[object Object]
Expo Event 8AM-6PM Send out flyers to clients  Announce on website Email  eNewsletter (Announce) Tell colleagues you’re attending  Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
Improve Marketing with Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Plan  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy  Before  Tactics!
Know Your Audience  ,[object Object],[object Object],[object Object]
Your Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information  Where are your prospects and customers  getting their information?
The One Thing ,[object Object],[object Object]
Humanizing Your Brand
Content Distribution Strategy ,[object Object],Content Resource Library Visit Resources Daily Content A Content B Content C Pull Content Make Links Measurable Push Content Out
How to Measure Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
$ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media  Blogging  Analytics  Content Mgmt  SEO  Start with MKTG Plan Product? Service? Asset? Qualified  Leads Sales
Effective Social Media Strategy ,[object Object],[object Object],[object Object],Online Marketing Plan
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Website & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MUST BE ENGAGING!
Websites and Widgets
Websites and Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Websites and Widgets
Websites and Widgets
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object]
COMPANY WEBSITE Social  Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar  Sign-Ups 100  Visitors 2000  Visitors 800  Visitors 3500  Visitors CRM
Use Social Media Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify the Right Audience  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Business Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools & Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Measuring Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Listening
http://ilink.me
Tools to Measure Success  www.ilnk.me
What Are These Sites, Anyway?
Top 4 Channels/Medias  for (Most) Marketers ,[object Object],[object Object],[object Object],[object Object]
What is Twitter? ,[object Object],[object Object]
Spread the Word http://ilnk.me/7dde
Company
What is Facebook? ,[object Object],[object Object]
Get Yourself Out There ,[object Object],[object Object],[object Object],[object Object]
Company Page
What is YouTube? ,[object Object]
Set Up a Gallery
Big Production VS Business Casual  More approachable, more interesting, more diversified, more updates!
What is LinkedIn? ,[object Object],[object Object],[object Object]
LinkedIn.com Dashboard
Personal Profile
Company Profile
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Fundamentals of All Sites ,[object Object],[object Object],[object Object],[object Object]
Customer Service: The Complaint
Customer Service: The Reply
Customer Service: Happy Reply
Keywords ,[object Object],[object Object],[object Object]
Your Website  is Homebase You
SMS  MMS  PDA  Blackberry Direct Mail Radio/TV Magazines Flyers Labels Personalization Campaign Management Reporting Administration  Automation QR     Codes  E-mail  Website  RSS  Flash  Banner  Search  Social Media Hello! Mary Campaign Management Wireless Offline Online Your Website
Create Marketing Campaigns ,[object Object]
Expo Event 8AM-6PM Send out flyers to clients  Announce on website Email  eNewsletter (Announce) Tell colleagues you’re attending  Send thank you cards Enter new contacts in Excel  Mail -Monthly Newsletter Marketing Calendar Create  Post, Link back to website Announce on  & Comment on event’s  page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with  video post Follow-Up with  Post & Post Pictures
COMPANY WEBSITE Social  Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar  Sign-Ups 100  Visitors 2000  Visitors 800  Visitors 3500  Visitors CRM
Social Media Wrap Up ,[object Object],[object Object],[object Object],[object Object]
PRINT + MOBILE
First… Why Mobile?
2nd… Why Mobile? ,[object Object],[object Object],[object Object]
How Can Mobile Be Integrated ,[object Object],[object Object],[object Object],[object Object]
Print + Mobile ,[object Object],[object Object],[object Object],[object Object]
QR = “Quick Response”
What the QR Code Contains
What You Need to Scan
Applications to Scan
Tip: Mobilize Your Content!
QR Codes on Signs
QR Codes on Posters
 
QR Codes on Mailers
Measuring QR Codes
Digital Watermarks
Augmented Reality Image Source: http://www.jeffreydonenfeld.com
Mobile Payments ,[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A / Contact Me!  iFlyMobi.com QR Code http://ilink.me/JR

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Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Foley Jr

Notas do Editor

  1. 15 Years Business Management Author Whitpapers
  2. While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
  3. Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  4. What’s Your One Thing? What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  5. Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  6. Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  7. How people communicate, Target like-minded prospects, Communicate with customers
  8. Here is how Tiwtter is used to promote a white paper…..
  9. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
  10. Here is how Tiwtter is used to promote a white paper…..
  11. Complaints roll in….. But… instead of sitting out there….
  12. Chris brogan analogy
  13. First, what does it stand for? Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL. Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
  14. Palm iPhone Blackberry LG Nokia Motorola Samsung Etc
  15. There are a number of FREE applications that allow you to scan QR Codes. They are different between phones. Discuss favorite ones for iPhone, Android, Blackberry. To get one, you simply need to go to your app store, download the app. You can even do it now , if you’d like..
  16. We are seeing a huge interest in qr Codes when it comes to real estate. Here’s a picture of how one is being used on a rider. Also, flyers, mailers, newsletters, other signs…
  17. QR Codes used by a printer to make their open house more fun, exciting.. If people scanned the code o nthis sign, it took them to a landing page. There was logic on the page to randomly display a picture of a rockstar… kinda fun. (of course, when the men scanned a code and saw Courtney Love, and the ladies scanned a code and saw Elton John, their reactions were priceless!)
  18. Here is one of my favorite examples. At the Rochester Jazz Festival, people could scan these huge QR Codes to download a guide to the festival on their smartphones.
  19. Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..