John Foley Jr. is an expert in social and mobile media for prospecting and lead generation. He discusses how to use social media platforms like LinkedIn, Facebook, Twitter, YouTube and blogs to engage prospects, build your professional network and generate leads. Foley also covers how the rise of mobile devices requires mobilizing content and using mobile apps, offers, advertising and QR codes to connect with prospects on the go. He emphasizes engaging with prospects across social and mobile channels to drive them through the sales funnel.

1. Social and Mobile Media for Prospecting and Lead Generation John Foley, Jr., Grow Socially, Inc.

2. John Foley, Jr. One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010 Ranked #15 Top CMO on Twitter in 2010 Inducted into NAPL’s SoderstromSociety in 2010 Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

3. Overview:Walk the Talk, Learn What Needs to Be Done Social Media’s Impact Best Practices Prospecting 101 Building Your Network What does mobile have to do with it?

4. Oh ya! We are getting Social…

6. Listen

7. Share Content

8. Build RelationshipsYou can only do direct mail & email so many times, social media is unlimited as long as you don’t spam.

9. Prospecting 101

10. Prospecting 101+:The reach is greater – How good is that? Finding prospects today can be easier. They find you Play in their sandbox They have easier ways to find trusted resources Getting Noticed – Social , Web Site SEO, Blogs Funnel them Landing Pages Lead tracking

11. Prospecting 101:Define your process Marketing drives inquiries Research – inquiries Finding them on Social Media Lead management Nurture Engage, Offer, Follow up Analyze How are we doing?

12. Marketing to Sales Funnel – 5 Step 3 2 1 Lead Score Hot, Warm, Cold Provide Target Personalized Direct Mail & Landing Pages Prospect / Customer Pool Multi-Channel Multi-Media Campaigns Email, Direct Mail, Social Media Inquiry / Leads in Funnel Automated Marketing Lead Nurture Multi Touch Campaign starts Social Media Email Phone Direct Mail And More Sales CRM… Web Agent Calls Measure, Adjust, Redo! CRM Tool Sale! 4 5 Marketing Automation Analytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more

13. CONTENT SUPPORTS NURTURING

15. Make connections

16. Follow folks

17. Stay in front of your audience

18. Join in the conversation

19. Blog

20. Post information and possibly comment on their company blog

21. Facebook

22. Find the friend!

23. Post the video and someone subscribes

24. Twitter

25. Follow your prospect

26. Refer to website blog content

28. LinkedIn Research leads and inquiries Keep status updated Take part in discussions/groups Register your events Share your blog Post your work experience Join your company’s network

29. Profile Plus http://ilnk.me/6cbf

30. Researching a Lead or Inquiry Learn more about them! Begin the nurturing process!

31. Tricks: Keep Status Updated Shown on your profile Emailed to people in you network

32. Take Part in Discussions Post your updates in other Groups. Ask questions on topical issues of interest to the members. Never lose sight that it’s all about social interaction.

33. Announce Your Events It is posted on your profile It is listed in the event directory You can invite people to attend — all through LinkedIn

34. Share Your Personal or Company Blog Stay in front of them!

35. Post Your Work Experience

36. Join Your Company’s Network

37. Facebook Connect with the prospect Stay in front of your prospects Post your employer Share: Photos & Videos of Work Functions Tag people who participated Share industry & company news on your wall Connect & Converse

38. Stay in Front of Your Prospects: Keep Your Wall Active with Company News

39. You’ll Show Up in Your Audience’s News Feed More!

40. Post Your Employer

41. Share photos & videos, you can even use your phone for this!

42. Twitter Engage with Prospects Tweet Often Follow Your Company Use Relevant Keywords and Hashtags Fill your bio with keywords

43. Engage with Prospects- Retweet!

44. Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds!

45. Get your company involved

46. Keywords/Hashtags: #dscoop6 ??? Hello?? Lets look?

47. Fill Your Bio with Keywords

48. Add prospects to list

49. YouTube Create your video today Create a company/personal channel Create videos for: Describing your services Event/Product Promotion Various Team Members Testimonials & Case Studies Tag videos with keywords

50. Create Your Own Channel Make it easier for your viewers to find more videos by your company!

51. Demonstrate Your Value

53. Introducing Yourself

54. What you will promote

55. Where booth will be

56. Your contact information

57. List reasons to visit the booth

59. Interview colleagues and industry experts

60. Live footage of show

61. Recap of each day

62. “10 keypoints I learned today were…”

64. Sales Reps thanking everyone who stopped by the booth

65. Recap of how successful the show was

66. If you offered any contests/giveaways during show, announce the winner via video

68. Testimonials & Case Studies

69. Flip Camera Digital Camera Smart Phone Camcorder Tools for Recording Video

70. Blog Provide useful information about your area of expertise. Create content that interests your potential clients. Publish articles on a regular basis to develop a loyal and expanding readership Include links to a “call to action”. New blog readers will impact your lead generation efforts.

71. CRM: Online/Social Intelligence

72. Fast Forwarding First, the cell phone… Now, the smart phone… Mobile Web vs. Mobile App …Mobilized Content

73. What is Mobile Media Marketing Channel Media Network Mobile Marketing is marketing on or with a mobile device such as an iPhone or wireless device. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

74. What do you leave with everyday?

75. So What is Mobile Social Media? Social Networks on Mobile Devices

76. What are they doing?

77. Still changing the game

78. What’s New Mobile Media

79. What’s New Mobile Media

80. Mobile Phone Apps Applications to put on your Smartphone Managing multiple accounts Social Media Apps Tools - Hootsuite

81. Why Should You Mobilize 250+ million Americans carry mobile phones—over 80% of the nation's population Source: CTIA Wireless Association Cell phones subscriptions will top 5 billion globally before 2011 Source: International Telecommunication Union 4/5’s of teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life Source: CTIA survey, Teenagers: A Generation Unplugged YOUR PROSPECTS ARE USING MOBILE DEVICES!

82. QR Codes + + Possible Connection = Connect on - www.Facebook.com/johnfoleyjr Connect with me on - www. Linkedin.com/in/johnfoleyjr Follow me on – www.twitter.com/johnfoleyjr

83. Prospecting…Direct Your QR Codes to Landing Page(s)

84. Mobile Offers

85. Mobile Couponing G5marketing

86. 3 Social Media Platforms to Watch Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.

87. Foursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges.

88. Facebook Places allows you to announce where you are and with who directly into your Facebook Newsfeed.

89. Loopt allows users to find out who is around them, what there is to do in the area, and where there is to go.

90. Types of Mobile Advertising

91. Mobilize your content!

92. Mobilize your content!

93. Mobile Social Media Success 1. Get going 2. Learn the Platforms 3. Establish Your Presence 4. Connect 6. Engage With Your Prospects 7. Be Creative 8. Be Prepared to Adapt 9. Mobile Optimize content if driving folks to it

94. Wrap Up Gather Your Prospects with Social Media Nurture Them Through the Sales Funnel Connect the Engage and Converse using the mobile phone

95. Mobile Wrap! InvisiblePR

96. Q & A or Contact Me! John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: johnf@growsocially.com Twitter: twitter.com/johnfoleyjr Facebook: facebook.com/johnfoleyjr LinkedIn: linkedin.com/in/johnfoleyjr

97. Q & A / Contact Me! http://ilink.me/JR QRCode iFlyMobi.com