John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011. Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.

1. Creating a Successful Social Media Campaign 101+ John Foley, Jr., Grow Socially, Inc.

2. John Foley, Jr.@johnfoleyjr One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010 Ranked #15 Top CMO on Twitter in 2010 Inducted into NAPL’s SoderstromSociety in 2010 Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

3. Overview Social Media Marketing Plan Effectively use social media Identify the right audience Start the conversation Get business results Tools & techniques for implementing effective social media campaigns Measuring effectiveness JOHN FOLEY, Jr., GROW SOCIALLY, INC.

4. Marketing Plan It all starts with a plan

5. Marketing Calendar Announce on website Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Tell colleagues you’re attending Expo Event 8AM-6PM Send thank you cards Enter new contacts in Excel

6. Improve Marketing with Social Media Improve sharing by Adding bookmark links Teach conversational-marketing and business-relationship-building techniqueson your blog http://ilnk.me/50ways@chrisbrogan

7. What is an Effective Social Media Strategy ? Online/Social Media Marketing Plan Website Search Engine Optimization Online Marketing Plan

8. Social Media Marketing Plan Describe Business and Its Goals Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success Strategy Before Tactics!

9. Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Media?

10. Define Target Audience Prospecting Customer Service Partner Management Audience Acquisition Discover Engage Get Found Your Target Audience – It’s Important

11. Is everyone interested in the same communication? I still email I love my mail I’m on Twitter I use Facebook, Twitter & LinkedIn I Google for my information Where are your prospects and customers getting their information?

12. Let Others Tell Your Story Word-of-mouth marketing has expanded If you have a great company, product or service, people will spread that message for you Deliver relevant information, and people will return the favor

13. The One Thing Apple = Innovation Disney = Magic

14. How Will You Humanize Your Brand?

15. How to Measure Success? How many Downloads eNewsletter Sign-Ups Blog Comments Questions Shared Links Re-Tweets Followers Site Traffic

16. Optimize / Social Friendly eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Inquiries Engage and Nurture Qualified Leads Engage and Nurture Sales Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? $

17. Industry Specific Content Marketing Information Consistently monitor for customer service Continually post relevant content Link all pages back to corporate site Secure Branded URLs for each Channel Promote Monthly Newsletters Best Practices

18. Content Resource Library Visit Resources Daily Content A Content C Content B Push Content Out Pull Content Make Links Measurable Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.

19. Contact Database Social Media Compiler Contact Match and Sync

20. Community Conversation Networking Marketing Relationships Customer Service Immediate Information Platform What is Social Media?

21. Why Use Social Media More prospects to sell to Generate interest in your brand Build your brand Loyalty Position your company Customer Service Another Channel

22. Take Your Website to the Next Step Social-friendly, searchable Interactive Blogs Comments Landing Page eNewsletter Sign-Ups Widgets Calls to action for people to raise their hand

23. Widgets Appealing to the eye Creative Interactive Different Can be a call to action

24. Widgets

25. Widgets

26. Get found Using specified keywords Consistently updating Using linksto other pages of site or other websites What is Search Engine Optimization?

27. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors

28. Use Social Media Effectively Start with a Plan Address Goals Make a Schedule Know What You Want to Do Cross Promote Across All Pages Integrate with Website Include in Offline Marketing Efforts

29. Identify the Right Audience Which Industries? Are existing clients online? Connect with people you meet Include keywords on your profiles Engage with target audiences

30. Start the Conversation Twitter Hashtags Retweets Twitter Chats LinkedIn Groups Discussions Blog

31. Get Business Results Have Sales Reps Online Share Case Studies Online Answer Questions Send Requested Information Follow Up Connect

32. Tools & Techniques for Implementing Effective Social Media Campaigns Tools Social Media Pages Blog Team Approach Cameras, Video Cameras Link Shorteners Techniques Daily Management Consistent Monitoring Integration of Social Media and Multi-Media Channels Consistent Online Look

33. Tools for Measuring Effectiveness Link Shorteners iLink.Me TinyURL.com Google Analytics Website Insights LinkedIn, Facebook, Twitter, YouTube

34. http://ilink.me

35. Tools to Measure Success www.ilnk.me

36. What Are These Sites, Anyways?

37. Top 4 Channels for PSPs Twitter: Block Party Facebook: House party with a business effect YouTube: Your own TV Station LinkedIn: Chamber of Commerce networking event

38. What is Twitter? Share what you are doing in 140 characters or less A free social messaging utility for staying connected in real-time

39. Spread the Word

40. What is Facebook? A free social network used by people & companies Companies can host pages and groups to self-promote

41. Get Yourself Out There Creating a page simply involves: Logo Name Content

42. What is YouTube? Video-sharing website on which users can upload and share videos.

43. Set Up a Gallery

44. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!

45. What is LinkedIn? A business-oriented social networking site Mainly used for professional networking Has more than 43 million registered users, spanning 170 industries

46. LinkedIn.com Dashboard

47. Profile

48. Humanizing Improves SEO Keywords Links Updated Information Give Expertise Updates on CompanyActivities Sharing Information Blogs

49. Four Fundamentals of All Five Sites Build your network Engage with the network you have built Be consistent Track and analyze

50. Keywords Improves SEO Narrows down what your site is about The more, the better

51. You Your Website is Homebase JOHN FOLEY, Jr., GROW SOCIALLY, INC.

52. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Personalization Campaign Management Reporting Administration Automation Your Website SMS MMS PDA Blackberry

53. Create Marketing Campaigns Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.

54. Marketing Calendar Create Post, Link back to website Announce on website Announce on & Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Connect with Keynote Speakers on Share event article on Comment on event’s page Announce booth # with video post Tell colleagues you’re attending Share event article on Expo Event 8AM-6PM Join in on event’s hashtag Send thank you cards Enter new contacts in Excel Follow-Up with Post & Post Pictures Share speaking presentation on Friend new contacts on JOHN FOLEY, Jr., GROW SOCIALLY, INC.

55. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors

56. Wrap Up Start with a Plan Create a Online Marketing Strategy Incorporate Your Social Media, SEO and Website Measure the Results!

57. Q & A or Contact Me! John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: johnf@growsocially.com Twitter: twitter.com/johnfoleyjr Facebook: facebook.com/johnfoleyjr LinkedIn: linkedin.com/in/johnfoleyjr

58. Q & A / Contact Me! http://ilink.me/JR QRCode iFlyMobi.com