2. Intro: John Foley, Jr.
Grow Socially
I love
• Marketing from start to finish. Mar(H)keting!
• Websites, strategic planning,
online marketing, social,
mobile.
interlinkONE – Software (SaaS)
• Enterprise Marketing
Management Software.
• Warehouse, order
management, sales, CRM,
fulfillment

3. The Books

4. The Book:
Specific For Emerging Marketing Tools
 Strategies, Tools,
Campaign Ideas, and
More!
 A guide to help you
market your newspaper!
NewPathToProfit.com

5. Keep Your Phone On!
Feel free to Tweet, Post, Update, Email, take
notes, photos, and more!
@JohnFoleyJr

6. Today’s Overview
• Brief Introduction
• Convergence of Traditional Print and Digital Media
• Tools to Use
• Marketing Your Business
• Final Thoughts and Questions

7. The Convergence of
Traditional Print and
Electronic Media

8. Why Cross-Media Marketing?
• It’s a multi-channel world
– We’re just living in it.
• Disruption is the name of
the game
• Is everyone interested in
the same type of
communication?
– Absolutely not!

9. How much media does any one person consumes each day?
inMobi

10. How does your audiences get their information?
Magazines Email
Social
Search
Results
Videos
Mobile Images
What types of information do they like?

11. Communications Today
• “Kitchen Table Effect”
• Generational Differences
• Everyone looks for
information differently
• Information delivered to
multiple medias

12. The Plight Of Print

13. US Major Media Ad Spending, by Media, 2009-2015
billions
eMarketer

14. Digital Grows as Source for News
Percentage of Respondents Who Got News “Yesterday” From Each Platform
Pew Research Center

15. Diversification of Media
Trust in Information Sources
2011
Informed Public
2012
Informed Public
Marketingland.com

16. Converting Offline Viewers to Online Purchasers
63% of purchasers
convert offline
Online Search
• Magazines & • Purchase
AWARENESS
CONVERSION
RESEARCH
Newspapers • Search Engines • Conversion
• TV • Online
Reviews
Offline Media
Offline Store
Consumption
42% motivated to begin an
online search after viewing

17. Making Print
Interactive With
These Technologies

18. Online & Mobile: Disrupters
www.yourwebsite.com

19. Mobile Devices: Game-Changers!

20. Smartphones Are
Just About Everywhere!
50% Smartphone Adoption
Nielson

21. US Smartphone Users, 2009-2015
millions and % change
Note: individuals of any age who use a smartphone at least once a month
eMarketer, Dec 2010

22. Mobile Internet Usage
Morgan Stanley

23. Opportunities For You
• Responsive web design
• Make Print Interactive: QR, NFC, etc.
• Integrate SMS/Text Into Your Capabilities

24. Mobile Websites: Build & Host
Mobile Websites Mobile Commerce
Morgan Stanley

25. Make Print Interactive

26. Key Resource for You
Free White Paper on
Mobile Marketing and
Content Distribution!
Get it at
http://ilink.me/content101

27. Near Field Communication (NFC)
• A set of standards for smartphones and similar
devices to establish radio communication with
each other by touching them together or bringing
them into close proximity, usually no more than a
few centimeters.
Wikipedia

28. Near Field Communication (NFC)

29. Augmented Reality
• Augmented reality (AR) is a live, direct or indirect, view
of a physical, real-world environment whose elements
are augmented by computer-generated sensory input
such as sound, video, graphics or GPS data.
Wikipedia

30. Augmented Reality

31. Responsive Web Design
• Responsive web design (often abbreviated
to RWD) is an approach to web design in
which a site is crafted to provide an optimal
viewing experience—easy reading and
navigation with a minimum of resizing,
panning, and scrolling—across a wide range
of devices.
Wikipedia

32. Responsive Web Design

33. Responsive Results
Free White Paper on
Responsive Web Design!
http://ilnk.me/RWD101

34. Online Marketing Opportunities
1. Improve your own marketing!
2. Attract and nurture existing customers and
new prospects!
3. Be accessible at all times!

35. Walk the Talk
• Follow Your Marketing Plan
• Self Promote
• Multi-Channel
• Multi-Media
• E-Newsletters
• Campaigns
• Nurture
• Personalize 1 to 1
• Etc…

36. State of Social Media Today
1 400 MILLION
BILLION tweets
users daily
400 80 12
MILLION MILLION MILLION
users users users
72 hours of 2 MILLION
videos uploaded searches
each minute each minute
36

37. Why use SOCIAL MEDIA?
• Your audience is there • Loyalty
• More prospects to sell to • Position your
• Generate interest company
• Build your brand • Customer Service
• Another Channel
Countless Opportunities
Social Ads Limitless Videos

38. Optimize / Social Friendly
Get Noticed eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages
Engage
and
Nurture
Engage
and
Integrated Multi-Channel Marketing Nurture
Start with MKTG
Action - Publish - Engage - Converse - Share -
Social Media - Blogging - Analytics - Plan
Content Mgmt - SEO Product?
Service?
Asset? $
Questions or Comments?
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
2011 Phone 1.800.948.0113
Email Support@GrowSocially.com

39. Strategy before Tactics!
• Step 1: Describe the Business
• Step 2: Business Goal
• Step 3: Where Is the Audience Cyclically?
• Step 4: How Does the Audience Use Social Media?
• Step 5: The One Thing
• Step 6: How Will You Humanize the Brand
• Step 7: Content Resource and Distribution Strategy
• Step 8: How Will You Measure Success?

40. Tools You Should Use
• Twitter
• Facebook
• YouTube
• LinkedIn
• Google+?
• Pinterest?

41. Fundamentals for All Networks
1. Build your network
2. Engage with the network you have built
3. Be relevant
4. Be consistent
5. Track and analyze

42. Tip! CRM/Social Intelligence

43. How to Measure Success?
• How many
– Downloads
– eNewsletter Sign-Ups
– Blog Comments
– Questions
– Shared Links
– Re-Tweets
– Followers
– Site Traffic

44. Measure Inbound & Outbound Together
WEBSITE
Social Whitepapers
Media & eBooks
3500
SEO Visitors eNewsletter
Sign-Ups
Printed Copy 2000
Visitors
Blog CRM
E-mail Comments
800
Visitors
Links Inquiries
100
Visitors
Other Webinar
Sign-Ups

45. Marketing Calendar, Take 1
Call for Announce eBlast
contributors on website
Phone Calls eNewsletter
Press release
Send printed
version
Send thank
you cards Enter new
contacts in
CRM

46. Marketing Calendar, Take 2
Call for Create Announce Announce on eBlast
contributors Post, Link on website &
back to
website
Phone Calls
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Send printed
booth # colleagues
article on event’s version
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
Post & Post presentation
Pictures on

47. Content Marketing
Mashable

48. Growing Awareness with Content Marketing
Capture Content Share Content Increase Awareness
Website
Photo Social Media
Email
Blog Post
Related
Promotion

49. Create a Content Library
• Constant access to resources.
Infographics
• Allow advertisers to contribute content. Webinars
• Store past content here. Articles
Bookstore
• Attach email captures to content.
Surveys
• Enhance SEO with longer, more frequent
website visits. Videos
Photos
• Organize all past content.

50. Create Awareness Through Contributors
Contributor Contributor’s The content
Publish networks
shares content continues to be
contributor’s share with
with their shared with
content online. their networks.
networks. more people.
Your
Website
Ultimately, this strategy will bring more visits to your website.

51. Why Should You Care?

52. Automated Marketing:
Trigger-Based/Closed Loop
• Based on inquiry need, assign track
• Auto step through timed events
• Lead Generation
– Nurturing
– Qualification
– Close
• Sales

53. Landing Pages
• Compelling title
• Few but essential
information fields
• Automatic email
fulfillment
• Contact information
automatically entered
into CRM
• Sales team receives a
notification

54. How Can You Benefit?
• Use social media to
build awareness of your Key Resource for You
Free White Paper on Inbound Marketing!
business
• Use content to increase
SEO, generate interest,
and grow inquiries
• Reach more prospects! InboundMarketingWhitePaper.com

55. Your
Website

56. 2013-2014 Tools
• Automated Marketing
• Content Marketing
• Mobile Marketing
– AR/QR/NFC
• Advanced Personalization
• Web to Anything
• Product Fulfillment
• Digital Color
• Dimensional Mailers

57. Read the Books 

58. Final thoughts…
Commitment leads to action, Action
Leads to brings your dream closer .
…Marcia Wieder Date unknown
In business, commitment and action
raises your probability of success.
…(ME) John Foley, Jr. – 9/20/2012

59. Q & A / Contact Me!:
QR Code
iFlyMobi.com
http://ilink.me/JR

60. Learn More
http://interlinkONE.com
http://GrowSocially.com
http://QReateAndTrack.com
http://iFlyMobi.com

61. THANK YOU!