20. A. Cost of print promotions USD $50,000
(3 print ads in Esquire, GQ and Maxim
magazines)
B. Cost of website and online presence USD $12,000
and management
C. Cost of social media and viral USD $10,000
marketing (video)
D. Cost of special event (Opening party)
Wine, drinks and snacks: USD $10,000
Invitation of male models (8 models): USD $30,000
Hiring PR company for the event: USD $10,000
Hiring event 15 helpers: USD $3,000
Hiring DJ to play music: USD $10,000
Total Cost: USD$135,000