A quick and easy guide for using Facebook. This deck was put together for the 50/50 in 2020 Conference.

1. FACEBOOK 101
A quick & easy “how to” guide for using Facebook

2. Getting Started
The Facebook “help” page (https://www.facebook.com/help) is the best
source for learning about Facebook. Unlike other web sites and how-to
books, it’s up-to-date, which is important since Facebook’s platform is
constantly evolving.

3. Setting Up Your Facebook Account
On the Facebook “help” page, click on Get Started on Facebook, followed
by Signing Up and Create an Account.

4. Setting Up Your Facebook Account
There are different ways for signing up for Facebook. The link, How do I
sign up for Facebook? provides basic instructions.

5. Setting Up Your Facebook Account
Remember that you can’t complete the sign-up process until you verify your
email address.
*

6. Building Your Facebook Page
To build your Facebook page, go back to the Desktop Help page and click
on the Build Your Facebook Page icon.

7. Building Your Facebook Page
The first step in building your page is to upload a picture and cover photo.
Click on Upload a profile picture and cover.

8. Building Your Facebook Page
Next, click on profile picture, and then cover, to learn about uploading,
adding and changing pictures. The next slide explains the difference
between the profile picture and the cover picture.

9. Your Profile Picture
Your page’s Profile Picture shows next to your page’s name.

10. Your Cover Picture
Your page's Cover Photo is the larger image at the top of your page, right
above the profile picture.

11. Finding Your Friends
Now that you’ve created your Facebook page, it’s time to find your
friends. Click on the “people” icon in the upper right corner of your
screen. A drop-down menu of New Friend Requests and People You
May Know will appear. Click on the “Add Friend” box if you want to
add that person as your Facebook friend.

12. Sending a Private Message
To send a private message, click Messages on the left side of your
homepage, then click New Message, and start typing a name or e-mail
address into the To field.
Names of friends and other people you know will appear in a dropdown
box. Select the person or people you want to message. Type your
message and click Send.

13. Basic Privacy Settings
You'll find an Audience Selector tool most places you share status
updates, photos and other stuff. Just click the tool and select who you want
to share something with.
The tool remembers the audience you shared with the last time you posted
something, and uses the same audience when you share again unless you
change it.
Remember, when you
post to another person's
timeline, that person
controls what audience
can view the post.

14. “Like,” Comment, Share
When you click Like, Comment or
Share on a Facebook page, in an
advertisement, or on content off of
Facebook, you are making a
connection.
Your action will appear on your
timeline and may also appear in
your News Feed.
You may be displayed on the page
you connected to, in advertisements
about that page, or in social plugins
next to the content in which
you Liked, Commented or Shared.

15. Best Facebook Pages
Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages
Best Use of Photos
The American Society for the
Prevention of Cruelty to
Animals (ASPCA) has
capitalized on photo sharing
and created a page that
inspires fans to upload their
own images to the Fan
Gallery. They also post
pictures of all the pets they
help get adopted.

16. Best Facebook Pages
Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages
Best Use of
Facebook Tools
The Humane Society has
created a robust page that
encourages repeat visitors
and chances to “pass this on”
by including tons of content
and opportunities for
interaction – all using readily
available Facebook
applications and
functionality.

17. Best Facebook Pages
Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages
Best Use of Custom
Applications
Each tab on Facebook has a unique
URL, so you can point users to
different “pages” of your page, and
determine what you want the
default section to be for Fans and
non-Fans.
This is a feature that Susan G.
Komen has employed to send
users to their Boxes tab. It is clearly
branded with their signature pink
color and logo, while showing off
several polished, professional
looking applications.

18. Best Facebook Pages
Source: Mashable.com – How Charities Are #FindingtheGood with Facebook Pages
Best Use of Simplicity
Another major benefit to using Facebook pages is that they can often be
executed faster and cheaper than a website.
In order to get their $3 million charitable donation campaign up, running
and attracting attention, Target used Facebook to allow users to vote on
which charity they preferred. Target then divvied up the donations
accordingly.

19. BROUGHT TO YOU BY:
Contact: Mark Langgin, Partner
mark@groundswellpublicstrategies.com
515-244-3468