Styles and stylistic elements in advertising george rossolatos

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Styles and stylistic elements in advertising George Rossolatos http://grossolatos.blogspot.com/

Negócios Notícias e política

An overview of styles and stylistic elements in advertising George Rossolatos ( [email_address] , www.grossolatos.com ) 24-10-2011

W hat is the purpose of advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is style? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why style matters in advertising? ,[object Object],[object Object],[object Object],[object Object]

Why style matters in advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Does style affect meaning? ,[object Object],[object Object],[object Object]

What is style as structure? ,[object Object],[object Object]

W hat is the relationship between style of advertising execution, behavioral responses and attitudinal shifts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key ad execution stylistic typologies (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key ad execution stylistic typologies (I) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key stylistic typologies (III) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key stylistic typologies (IV) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Betty Crocker’s changing «iconic sign» over the years in tandem with changing fashion codes / social stereotypes

Pros and cons of each stylistic typology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros and cons of each stylistic typology ,[object Object],[object Object],[object Object],[object Object],[object Object]

W hat is the relationship between style of advertising execution and attitudinal shifts? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRUCTURAL STYLISTIC ELEMENTS IN ADVERTISING

Intended effects of different stylistic registers (modalities) ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are the key stylistic elements in an ad execution? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the key structural components of advertising style? Schmitt et al, Mktng Aesthetics

«Rules of thumb» regarding the effects of key structural components of advertising style- Visual signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verbal signs - Indicative rhetorical figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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