Can SMEs keep ignoring social media?
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Some considerations, together with statistics and examples, to explain why social media are becoming important for small businesses.
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Can SMEs keep ignoring social media?
- 1. Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy
- 2. Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization
- 3. C. Li, J.Bernoff: L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008
- 5. SOCIAL MEDIA: MYTHS AND… FACTS
- 6. SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE
- 7. 55+ IS THE FASTEST GROWING AGE SEGMENT ComScore Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults using social media monthly
- 8. SOCIAL NETWORKING IS A MARGINAL PHENOMEN
- 9. SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET SURFERS ComScore “It’s a Social World,” Dec 21 2011
- 10. SOCIAL NETWORKS ARE POPULAR ONLY IN THE US It‘s
- 11. ~20% OF FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE US Official Facebook statistics January 2012
- 12. SOCIAL NETWORKS ARE NOT FOR BUSINESS
- 13. 50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011
- 14. IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore “It’s a Social World,” Dec 21 2011
- 15. ITALY AND SOCIAL MEDIA
- 16. 21 Millions italian users on Facebook
- 17. Italy has the highest rate of SN adoption in the world Source: OFCOM, International Communications Market Report 2010
- 19. The Internet factor for the italian economy SMEs actively online are growing faster and achieving international presence
- 20. SOME EXAMPLES
- 21. Customer Service
- 22. Public Relations
- 24. Editoria
- 25. Innovative ways to communicate
- 26. Turismo
- 28. Not only for large corporations
- 31. Social Media Easy Consultancy, training, solutions Web: http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it This presentation can be found in: http://www.slideshare.net/socialmediaeasy http://www.slideshare.net/grossiro How we can help ? Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma Tel.: 06 452215417
- 33. 25 January 2012
Notas do Editor
- Source: http://www.flickr.com/photos/spursfan_ace/2328879637/
- Source: http://www.flickr.com/photos/spursfan_ace/2328879637/