2. Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
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3. Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• eCommerce Site Analysis
• Conversion Rate Consulting
• Search Engine Optimization (SEO)
• Social Media Marketing
• Pay Per Click (PPC) Management
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4. How Can I Be Successful?
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5. 1. Ask Why Am I Making the Move?
2. Assess Your Business
3. Define Your Project
4. Have Realistic Expectations
5. Choose the Proper Partner
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6. Why Make the Move?
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7. • Current Site Performance Lacking
o Slow Load Times
o Poor SEO Traffic or Conversion Rate
o Unsatisfactory User Experience
• Need to Update Business Processes
o Better Way to Manage Orders
o “Clunky” or Outdated Backend
o Cut Costs with Efficiency
• Hampering Future Growth
o Lacks Features You Need/Want
o Poor Scalability/Flexibility
o Missing 3rd Party Integrations
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9. Assess Your Business
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10. • Current Site Features (Front Office)
• Order Processing (Back Office)
• SEO Analysis
• Navigation/Sitemap Review
• Competitor Review
• Catalog & Customer Data
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11. • What Features/Customizations Do You Have?
• What is in Your Workflow?
o Order Management
o Fraud Protection
o Shipping or Sales Tax Data
o Other 3rd Party Integrations?
• Should You Change More than One Thing?
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12. • Review Current Keyword List
• Perform Baseline Rank Check
• Link Analysis
• Top Rev Generating Keywords
• Top Rev Generating Landing Pages
• Setup Google Webmaster Central
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14. • Are You a Left Nav or Top Nav?
• Document Current Sitemap
o Categories
o Sub-Categories
o Content Pages / Buyers Guides / Etc
o Blog Pages
o Anything Else?
• Be Careful What You Change…
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15. • Define Top 3 Competitors
• Determine Technology (Builtwith)
• Site Feature Matrix
• SEO Rank Check on Your Keywords
• Link Analysis
• Paid Search Review
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16. • Define What Must be Brought Over?
o Catalog Data
o Order History
o Customer Accounts
o Product Reviews
o Promotions/Coupons
• Determine What’s Missing
o Custom Product Descriptions
o Product Attributes
• Assess Internal Resources
o Is there an Excel Whiz in the House??
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17. Products for Top Selling
Promotion Products
•Low Traffic •High Traffic
•High Conversion •High Conversion
Conversion
Products to Products Need
Remove Optimization
•Low Traffic •High Traffic
•Low Conversion •Low Conversion
Traffic
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18. Define Your Project
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19. • Document Your List of Features
• List “Must Have” vs. “Nice to Have”
• 3rd Party Integrations
• What is Available Out of the Box?
• What Requires an Extension?
• What Requires Customization?
• Document your SEO Transition Plan
• Define Internal Roles & Responsibilities
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20. Phase Phase Phase
One Two Three
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21. • Not All Extensions are Created Equal
• EE vs CE Compatibility
• You Get What You Pay For…
• Magento is a Complex Platform
• You Can’t Just Hack Things In
• Customizations Take Longer to Complete
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22. 301 Proper URL
Redirects Tagging Optimization
Navigational Internal Keyword
Hierarchy Linking Analysis
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23. • Who is Your Internal Champion/Contact
• Design Review
• Development/QA Review
• Data Import
• Who Has Final Signoff?
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24. Be Realistic
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25. • Set Important Milestones
• Begin the Process with Time to Spare
Time vs. Quality
Quality
Time
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26. • What is Your Budget?
• Where Can You Leverage Internal Resources?
Investment vs. Quality
Quality
Investment
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27. Project GOLD!
Cheap
Fast Good
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28. Select the Right Partner
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29. • Keep the Proposal Process Consistent!
• Fixed Price vs Time & Materials
• Domestic vs Off-Shore
• Be Open to
Discussions/Conversions/Recommendation
s During the Process
• Analyze Magento Experience & Expertise
• Ask Lots of Questions
• Be Open with Budget
• Always Pick Groove! (hint, hint…)
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30. Please join us on April 18th
for our next webinar:
Name of Webinar
www.groovecommerce.com/webinar
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31. March 2012 Making the Move to Magento: Preparing for an eCommerce Platform Transition| Groove Commerce 31
Notas do Editor
What can you account for up front, but maybe isnt a phase one priority