1. Ethan Giffin, CEO
Groove Commerce
November 2011

2. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 2

3. 1. Verify Webmaster
Tools Account
2. Submit Your XML
Sitemap
3. Spider the Site
(Integrity or Xenu)
4. Look for Existing
Crawl Errors
5. Total Pages in Index
vs. Sitemap vs.
Spider
6. Initial Rank Check
(Raven Tools)
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 3

4. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 4

5. "The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home.
Cisco Connect"
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 5

6. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 6

7. 1. Create a Content
Map
2. Make Pages Sure 1
to 1
3. Unique Page Titles &
Meta Tags
4. Define Your URL’s
5. Set Your Canonical
Tags’s
6. Robots.txt
7. Data Imports Can
Get Messy!
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 7

8. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 8

9. 1. Don’t Use View or
More
2. Create Links to Other
Products within
Descriptions
3. Create Links Within
Category
Descriptions
4. Don’t Repeat Same
Navigation on All
Pages
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 9

10. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 10

11. 1. Review Product &
Category Templates
2. No Missing Elements!
3. Use Modifier Words
With Your Images
• Buy
• Discount
• Etc
4. Include Microformats
on Product Pages
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 11

12. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 12

13. 1. Don’t Use Power
Reviews Express
2. Use Internal Review
Engine if You Can
Set Followup
3. If not, Use Power
Reviews Standard or
Non JS Based
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 13

14. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 14

15. 1. Panda Loves Brands
2. Make Your Pages
Better Than the
Manufacturer!
3. Create Unique
Content
4. Videos, Etc..
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 15

16. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 16

17. 1. Keep Same URL if
You Can
2. If not, 301 Every
Page Based on Your
Content Map
3. Check Your Server
Headers
4. Confirm Any
Redirects Done
Programmatically
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 17

18. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 18

19. 1. Can Sink Your SEO
2. Directly Affects
Conversion Rate
3. Lowers Adwords
Quality Score
4. Limits Ability to
Diagnose Errors
5. Check Your Site with
Pingdom & YSlow
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 19

20. 1. Turn on Compression
2. Remove Unneeded
Code & Files
3. CDN Hosting
4. Use Google jQuery
Scripts
5. Caching
6. Track Server Errors &
Performance
(NewRelic)
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 20

21. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 21

22. 1. Submit New Sitemap
2. Spider the Site
(Integrity or Xenu)
3. Look for New Crawl
Errors
4. Total Pages in Index
vs. Sitemap vs.
Spider
5. Weekly Rank Check
(Raven Tools)
6. Hold Breath
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 22

23. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 23

24. November 2011 10 Ways to Maintain Your SEO Rankings Through a Redesign | Groove Commerce 24