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Web Opportunities




Jason Grigsby
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com
iPad Web:                                   Nothing New Here




            Flickr photo by John-Morgan: http://www.flickr.com/photos/aidanmorgan/3709199304/
We’re a little spoiled.




   Standards-based,
 fast, HTML5 browser
Flickr photo by {Guerrilla Futures | Jason
 Tester}: http://www.flickr.com/photos/
       streamishmc/2340150187/
1024px




                    iPad 1:1 @hl2run
768px
        familiar




          132 ppi
Browser Performance Approaching Desktop
20%
         19%                                                                        19%
15%

10%                     12%
                                                                     10%
                                                       9%
                                        8%
5%

0%    16GB WiFi only 32GB WiFi-only 64GB WiFi only 16GB WiFi + 3G 32GB WiFi + 3G 64GB WiFi + 3G




                           Source: Changewave Survey (http://www.macrumors.com/2010/02/23/survey-sees-pent-up-ipad-demand-
                                                      some-cannibalization-of-other-apple-products/)
Perfect Web 2.0 Browser
Device Characteristics Less Important on iPad




       Phone is personal. Always with you. Always on.
http://www.flickr.com/photos/dcaid/3955203807/ • http://www.flickr.com/photos/guanajuato/2673227982/ • http://www.flickr.com/photos/davemadethis/3439123069/
Native
              vs
           Web
              vs
         Hybrid
Fewer Advantages for Native Apps
Not Just Consuming Media
Dashboards
                                           & Intranet Sites
                                                  Touch Data




http://www.panic.com/blog/2010/03/the-panic-status-board/
Content with Well-Defined Form
Called Definite Content by Craig Mod in Books in the Age of the iPad




                 http://craigmod.com/journal/ipad_and_books/
Vertical scrolling: a remnant of non-touch computers?




      What Makes Type Easy to Read and Why. Kathleen Tinkel. Adobe Magazine. March/April 1996.
                         http://www.alistapart.com/articles/css3multicolumn
Final Thoughts

• No flash


• Device detection more
  important than ever.


• 3G means performance still
  matters. YSlow rules.


• HTML5. Especially forms.


• Will people find it easier to pay
  with credits on iPad than they
  do on iPhone?
No one really knows yet.




Jason Grigsby
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com

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iPad: Web Opportunities

  • 1. Web Opportunities Jason Grigsby @grigs • jason@cloudfour.com cloudfour.com • mobileportand.com
  • 2. iPad Web: Nothing New Here Flickr photo by John-Morgan: http://www.flickr.com/photos/aidanmorgan/3709199304/
  • 3. We’re a little spoiled. Standards-based, fast, HTML5 browser
  • 4. Flickr photo by {Guerrilla Futures | Jason Tester}: http://www.flickr.com/photos/ streamishmc/2340150187/
  • 5. 1024px iPad 1:1 @hl2run 768px familiar 132 ppi
  • 6. Browser Performance Approaching Desktop 20% 19% 19% 15% 10% 12% 10% 9% 8% 5% 0% 16GB WiFi only 32GB WiFi-only 64GB WiFi only 16GB WiFi + 3G 32GB WiFi + 3G 64GB WiFi + 3G Source: Changewave Survey (http://www.macrumors.com/2010/02/23/survey-sees-pent-up-ipad-demand- some-cannibalization-of-other-apple-products/)
  • 7. Perfect Web 2.0 Browser
  • 8. Device Characteristics Less Important on iPad Phone is personal. Always with you. Always on. http://www.flickr.com/photos/dcaid/3955203807/ • http://www.flickr.com/photos/guanajuato/2673227982/ • http://www.flickr.com/photos/davemadethis/3439123069/
  • 9. Native vs Web vs Hybrid Fewer Advantages for Native Apps
  • 11. Dashboards & Intranet Sites Touch Data http://www.panic.com/blog/2010/03/the-panic-status-board/
  • 12. Content with Well-Defined Form Called Definite Content by Craig Mod in Books in the Age of the iPad http://craigmod.com/journal/ipad_and_books/
  • 13. Vertical scrolling: a remnant of non-touch computers? What Makes Type Easy to Read and Why. Kathleen Tinkel. Adobe Magazine. March/April 1996. http://www.alistapart.com/articles/css3multicolumn
  • 14. Final Thoughts • No flash • Device detection more important than ever. • 3G means performance still matters. YSlow rules. • HTML5. Especially forms. • Will people find it easier to pay with credits on iPad than they do on iPhone?
  • 15. No one really knows yet. Jason Grigsby @grigs • jason@cloudfour.com cloudfour.com • mobileportand.com

Notas do Editor

  1. [twitter]I’m giving an Ignite-style talk this very moment about web opportunities for the iPad at SXSW. http://bit.ly/c1pscW[/twitter]
  2. [twitter]For more info on the script I’m using to tweet while presenting, see http://bit.ly/bP72H8 [/twitter]
  3. [twitter]So what if there are no new browser bells and whistles for the iPad browser, at least we won’t spend years asking for png support. ;-)[/twitter]
  4. [twitter]iPad specs 9.7 screen. 1024 by 768 pixel resolution at 132 pixels per inch. Web sites designed for 1024 should look fine at both orientations. [/twitter]
  5. [twitter]Changewave says people most interested in buying the low end WiFi and high-end machines. http://bit.ly/9mBLnG[/twitter]
  6. [twitter]My theory: form factor means more Wi-Fi usage than the iPhone. ATT CEO says iPad Wi-Fi driven http://bit.ly/a1FnTv[/twitter]
  7. [twitter]Camera, Compass, GPS are less important on iPad than iPhone because iPhone is always with you and well, there is no camera.[/twitter]
  8. [twitter]More on hybrid apps check out PhoneGap http://bit.ly/caE1OL, Titanium http://bit.ly/ac5JSJ, RhoMobile http://bit.ly/c90uJ9, and book http://bit.ly/b1fz2F [/twitter]
  9. [twitter]The big change from iPhone to iPad isn’t size. It is the promise of content creation instead of merely media consumption.[/twitter]
  10. [twitter]Ok, so it isn’t an iPad dashboard, but it is amazing, cool and built with webkit http://bit.ly/bMkxfQ [/twitter]
  11. [twitter]Highly-recommend article from Craig Mod on Books in the Age of the iPad http://bit.ly/d7Ee9H [/twitter]
  12. [twitter]Will more people read vs scan on the iPad? If someone is reading, does vertical scrolling provide the best reading exp?[/twitter]
  13. [twitter]Device detection http://bit.ly/bkwBFv YSlow http://bit.ly/aQGYkG HTML5 Forms http://bit.ly/95UCgR http://bit.ly/56zmKK [/twitter] [twitter]Is it safe to assume that if someone can write a word doc on an iPad that they can complete a shopping cart purchase? If so, why pay Apple 30%?[/twitter]
  14. [twitter]That’s my four minutes. Thanks for listening. And for those not at the session, sorry for the deluge of tweets. :-)[/twitter]