BBH Hive Societal Marketing
•
14 likes•3,049 views
This presentation should be used to inspire creative ideas in the societal marketing space. Many of these examples came from David Yeend.
Report
Share
Report
Share
Download to read offline
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
Acquisition Financing for Fundless Sponsors: 6 Ways to Negotiate Better Indep...
Acquisition Financing for Fundless Sponsors: 6 Ways to Negotiate Better Indep...
The Greatest Of All Time - 10 Quotes from Muhammad Ali
The Greatest Of All Time - 10 Quotes from Muhammad Ali
3 Storytelling Tips - From Acclaimed Writer Burt Helm
3 Storytelling Tips - From Acclaimed Writer Burt Helm
Similar to BBH Hive Societal Marketing
You Have a Transformation Strategy, but is Your Organization Part of it?
I’m sure you’ve heard of gorilla glass. It’s probably on the front of your smartphone, and its strength has saved you from a broken phone more than once.
But it’s not just you and your smartphone that gorilla glass has saved. It also saved Corning Inc.The breakthrough product is the result of a cultural transformation at the specialty glass and ceramics maker.
For Peter Volanakis, Corning’s former COO, saving Corning was all about having the right culture in place. It was a culture that allowed a product like gorilla glass to lose money for 14 years before it found its way onto more than 100 million mobile devices. Inside this issue of Insigniam Quarterly, he shares the value of a company’s culture in transformative environments and offers his three keys to transforming culture.
While the Corning story is definitely instructional and inspirational, it’s far from unique. In our decades as international consultants, we’ve seen it time and time again. A company wants a breakthrough transformation. It wants to grow, but it can’t. Its culture is holding it back.
Throughout this issue, we talk about transformations, both big and small. From Delta Airlines buying its own oil refinery to control fuel costs to the keys to a successful merger. And at the center of each of these transformations is culture. Culture is the very core of how the people in an organization think, perceive opportunities, and behave, and it either supports a transformation initiative or culture stifles it.
As the saying goes, “Culture eats strategy for lunch.” It doesn’t matter how well thought out your plans are, if all the elements of your people are not on the same page with your strategic needs, then your initiative will be for naught.
Consider the company featured on our cover, Danone. For the French food products multinational, the culture change included a whole new leadership approach, adapting its culture to emerging markets and listening to its customers. Listening not in the cliché way that we all say we listen to customers. Danone is actually bringing them into the R and D process.
That was a bold step, but it was necessary if Danone wanted to be a global player. It’s time for a hard look at where you want to be and to ask yourself if it’s your corporate culture that’s preventing your breakthrough transformation from taking
flight.
Shideh Sedgh Bina
Founding Partner, Insigniam
Editor in Chief, Insigniam QuarterlyInsigniam Quarterly Summer 2013 - Enterprise Transformation
Insigniam Quarterly Summer 2013 - Enterprise TransformationInsigniam International Management Consulting Firm
Similar to BBH Hive Societal Marketing (20)
Blendtec case study - How one company used video marketing to increase sales ...
Blendtec case study - How one company used video marketing to increase sales ...
Crowdsourced business - ethics through involvement
Crowdsourced business - ethics through involvement
Insigniam Quarterly Summer 2013 - Enterprise Transformation
Insigniam Quarterly Summer 2013 - Enterprise Transformation
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
Alliance in Motion Global Business Guide by Josh Adediji
Alliance in Motion Global Business Guide by Josh Adediji
H3 presentation - 20 Years of Investing in and Operating Technology Companies
H3 presentation - 20 Years of Investing in and Operating Technology Companies
Nourishing social entrepreneurship in China & Europe
Nourishing social entrepreneurship in China & Europe
More from Griffin Farley
More from Griffin Farley (8)
Recently uploaded
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills
At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128
Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, ounwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait
Recently uploaded (20)
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
BBH Hive Societal Marketing
- 2. WHAT YOU WON’T SEE IN THIS DECK Pepsi Refresh (RED) Tom Tom Shoes Toyota Prius Pampers
- 4. WHY SOCIETAL MARKETING? Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing. In other words, Cause Marketing can learn a lot from Societal Marketing.
- 5. THE NEED TO ZAG WHEN OTHERS ZIG Society is immune to this message Society is intrigued by this message
- 6. SCOTT NATURALS click to view article
- 7. BOXED WATER
- 8. TIMBERLAND click to view video SOURCE: David Yeend, Marketing Plus Good Blog
- 9. DAWN click to view video
- 10. MILK BONE click to view video SOURCE: David Yeend, Marketing Plus Good Blog
- 11. HAAGEN-DAS click to view case study
- 12. SUN CHIPS
- 13. GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
- 14. GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
- 15. AIRCEL - INDIA SOURCE: David Yeend, Marketing Plus Good Blog
- 16. AIRCEL - INDIA
- 17. AIRCEL - INDIA
- 18. AIRCEL - INDIA
- 19. AIRCEL - INDIA
- 20. AIRCEL - INDIA
- 21. ECO OCEAN - ISREAL click to view video SOURCE: David Yeend, Marketing Plus Good Blog