Mais conteúdo relacionado Semelhante a We don't need roads: a philosophy to achieve product-market fit earlier (20) We don't need roads: a philosophy to achieve product-market fit earlier 2. Themes from yesterday
• “I love these events but I come away with
1,000 things I know I need to be doing.”
• I want to shift my primary revenue to come
from a product so it can scale.
• I want to extricate myself further from my
business processes.
6. Product Market Fit
Pre Post
Searching for b-model Focused on growth
not ready to automate now it’s time
7. What is Lean?
• Risk Mitigation
• Waste Reduction
• “Just in time” decisions
• MVP (establish Product-Market Fit earlier)
• Iterative process (Build Measure Learn)
• Unit of progress = validated Learning
• Falsifiable hypotheses
11. Example
“We don’t need roads”
(or sidewalks)
21. The Process
• Filter Test
• Research Market
• Customer Acq Testing (segment, channel, messaging)
• Keyword Analysis
• PPC viability
• A/B ads, landing pages, offer, price, presentation
• Incrementally test funnel to remove uncertainty
• Conduct the buy test