This is Sean's talk for the AZ Innovation Summit at Skysong on 11/2/12. It's an intro to the Lean Startup methodology for companies that are pre Product-Market fit and covers Marketing Automation and Lifecycle Marketing for post Product-Market fit companies.
4. What is Lean?
Toyota lean manufacturing principles applied to
startups
Reduce waste
De-risk the most threatening aspects early
Build / Measure / Learn
Pivot or Persevere
Validated learning as the unit of progress
20. Benefits
Higher conversions = maximize value of ad spend
More personalized experience = improved cust satisf.
Higher LTV per customer
More referral business
Reduced overhead, more time to devote to meaningful
activities