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Using Technology &  Multi-Media to Market Applied Online Graduate Programs     EISTA June  29, 2008   Dr. Greg Williams
Dr. Greg Williams ,[object Object],[object Object],[object Object],[object Object]
Agenda & Overview
Your Expectations?
Case Study  Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program Enrollment   FY 2004 – 771 Credit Hours  FY 2008 – 1239 Credit Hours 2004 – 2008  increase of 60%
Today’s Consumer  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Shift
Marketing Shift  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Marketing Approach   (graduate program) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing   ,[object Object],[object Object],[object Object],[object Object]
Integrated Approach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Position Statement   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis  Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis  Results (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Didn’t Work in Past ,[object Object],[object Object],[object Object],[object Object]
We’re Having Cookies!
Focus on Content  Customer Needs  ,[object Object],[object Object],[object Object],[object Object]
What Did Our  Customers Want?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Approach   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
No Silver Bullet
Technology  Not a Universal Solution   ,[object Object],[object Object],[object Object],[object Object]
Marketing & Technology   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Improvements ,[object Object],[object Object],[object Object],[object Object]
Service Improvements ,[object Object],[object Object],[object Object],[object Object]
Inquiry Management  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Plan  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Tools  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Google AdWords  ,[object Object],[object Object],[object Object],[object Object]
Google AdWords Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Apple’s iTunes University  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
YouTube  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Communication Reinforcement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results  FY2004 – 771 Credit Hours  FY2008 – 1,239 Credit Hours FY2004 – FY2008  increase of 60%
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Dr. Greg Williams ,[object Object],[object Object],[object Object],[object Object]
 

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EISTA Conference Presentation 2008

Notas do Editor

  1. THIS IS A TEST