The "Official" microMARKETING Conference Keynote
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The final (for now) version of the conference keynote based on my book microMARKETING.
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The "Official" microMARKETING Conference Keynote
- 1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing
- 4. micro culture + media + content
- 5. microMARKETING do the right small things to get big results
- 6. microMARKETING do the right small things to get big results
- 7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
- 8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
- 9. everybody is a media outlet
- 11. microMARKETING is a movement
- 12. micromavens as message bearers turn micromavens into enthusiasts inspire, celebrate and elevate micromavens
- 15. a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates
- 16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
- 18. from micro to MASSIVE + interest expression+ motivation
- 24. so successful it’s scary cost $11,558 to produce free screenings drove organic conversation earned $77,873 in it’s first weekend alone fourth highest grossing r-rated film of 2009 highest ever per-screen revenue most profitable movie ever made
- 26. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
- 27. I MEAN, LIKE, RIGHT NOW…
- 28. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?
- 30. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response
- 32. 48m views in just one week 12m views in first 10 days $1.87m in lost opportunity a year-old song’s return to the iTunes top 10
- 33. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things
- 35. innovation: take an uncommon path
- 37. interjection: plant seeds in fertile fields
- 38. inspiration: create an open loop
- 42. recognition: give attention to get it back
- 45. anyone can get big results by thinking and acting small
- 46. what small things will YOU do today?
- 47. THANK YOU gregverdino.com| @gregverdino |micromarketingbook.com greg verdino | vp strategy @ powered, inc. | author @ micromarketing