Presentation to CMO's on the future of Mobile Marketing by Greg Stuart, CEO of the Mobile Marketing Assoc.

1. The Power of Mobile
to Transform Brands
CMO Exchange
Miami, Florida
Greg Stuart
Global CEO
Mobile Marketing Association
January 28, 2013

4. How many of you bought something on your
mobile or tablet over the holidays?
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5. What Does the Future Hold for Media?

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8. Role of Mobile in a Mix:
Nothing brings marketers
closer to consumers than
mobile. Nothing.

9. Smartphone Mobile First
Owners consumers
I use my phone when I feel
uncomfortable, just to relax or avoid
having to talk to other people
51% 69%
There is something exciting about
checking my smartphone... there is
always the possibility that I will find 45% 63%
something interesting
There is no other thing I own that I
feel closer to 28% 44%

10. Smartphone Mobile First
Owners consumers
My smartphone is the first thing I
touch when I wake up in the
morning... and the last thing that I use 63% 84%
before I go to bed at night
I check my phone all the time, even
when I only have one minute to spare 54% 71%
I use my smartphone everywhere,
even in the restroom 51% 70%

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12. People using their mobile for auto research (25%) in
between and at the showrooms
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13. A Mobile First World that is
Communications
Transformational
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14. Ad for Charity
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15. Mobile is the connective tissue
to all media
From TV to social media, mobile
strengthens and supports other media
channels to react and respond to
consumer expectations
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19. MXS
Mobile X% Solution
greg@mmaglobal.com +1 631 702 068219

20. Recommended Optimized Share Mobile
Marketing is 7%
While the average optimized mix in mobile is 7%, that figure likely is lower for
low involvement brands and higher purchase funnel (LIHP), but higher for
high involvement brands and lower purchase funnel (HILP).
Mobile ad units included: Ads in Mobile Web (Display Ads), Ads in Apps, Mobile Video
Ads, Mobile Games Ads, Mobile Social, Tablets

21. MXS
Mobile X% Solution
SMoX.me
Smart Cross Marketing Effectiveness
SM2 Hub
Smart Mobile (“How & What”) Hub
greg@mmaglobal.com +1 631 702 068221

22. Do not Wait and See with mobile
Your competition get’s it

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25. Nothing Gets You Closer
To Your Customer
Than Mobile
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26. Nothing Gets You Closer
To Transforming
Your Business - Mobile
Contact me to learn more:
greg@mmaglobal.com
+1 631 702 0682
@gregstuart
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27. Welcome to the
MOBILE LED Transformational
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