Mobile Interactive Group (MIG) is a UK-based leader in mobile services including mobile publishing, enterprise communications, loyalty solutions, and messaging/payments. They have over 160 employees across offices in the UK, US, Canada, Australia and South Africa. MIG owns proprietary mobile technology covering the entire value chain and works with clients across several industries to develop mobile strategies and applications. Their clients include major mobile operators, retailers, media companies, and financial institutions.

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Mobile Interactive Group
mCommerce Presentation
Greg Snook
Business Development Executive
For more information contact greg.snook@migcan.com or tel: 0207 921 5388

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 Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast
interactive mobile services
 Privately owned (£78m revenue in 2009) and 160 employees
 Regional offices in UK: London, Manchester and Newton Abbott
 Offices in the US, Canada, Australia and South Africa
 100% owned proprietary mobile technology covering the entire mobile services value chain

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Our Technology
Mobile publishing
Kilrush mobile web platform
Flexible solution for mCommerce
Enterprise Communications
MIG Enterprise enables cross
platform marcomms (SMS, MMS,
mobile web, app, email)
Loyalty solutions
Customer retention and
acquisition
Data capture and analysis
Specialist mobile loyalty tools
Messaging and payments
High speed messaging gateway
Applications Mobile payments on all UK
Dedicated UK based application team operators
Specialist capability across iOS, RIM, Android,
Nokia, others
February 24, 2011

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Our Clients

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Our Mobile Business
Premium SMS Payments
In-App Payments
Payments Direct Mobile Billing
Voting Credits
Cross Platform Loyalty
CRM & Loyalty Customer Retention and Acquisition
Data Capture and Analysis
Specialist Mobile Loyalty Tools
Mobile Web & Apps
Interactivity & Voting
Mobile Design & mCommerce & Payments
Mobile Marketing & Strategy
Build Design & User Experience
Mobile Advertising Platform
Media Sales & Campaign Management
Advertising Rich Media Innovation
Creative Build & Development

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Our core Skillsets
• We help clients understand how to use the many elements of the mobile
MOBILE ecosystem to help them achieve their business goals and objectives
STRATEGY
• We help clients integrate mobile platforms into their existing systems and
INTEGRATION business processes
• We have an in-house design and UX team focussed on delivering the ultimate
DESIGN / UX consumer experience across multiple mobile platforms
BUILD &
• We build and develop award winning mobile applications and mobile websites
DELIVERY
• We use our understanding of the mobile advertising marketplace, mobile search
PROMOTION and the use of SMS to drive uptake of your mobile products and services

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Our Services and Platforms
Cross Platform Digital Delivery: all your digital requirements
delivered and built to your be-spoke requirements, using our component based
platform. Delivering a cost effort solution every time and making it easier to
manager
Publishing: mobile internet and application publishing platform, capable of
delivering premium applications and mobile sites working across all
application stores and devices
Campaign Management: a choice of self or managed service for all
your mobile messaging requirements using a proven online tool
Value Creation Team: A dedicated interactive team who support in the
design and ideas process of clients proposition and constantly review our
offering
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Case Studies - Transactional clients
My O2 M&S ITV
The My O2 application is one of the M&S has grown into a significant MIG delivered a brand new voting web app
most successful applications O2 has partnership for MIG. For one of our for ITV’s Dancing on Ice 2011.
launched to date. Currently more early projects MIG spent considerable The web app, built using MIG’s Interactive
customers use the application to time with M&S designing a site that Broadcast Platform (IBP), is an industry
check their phone bill than via the O2 enables users to navigate 30,000 first allowing consumers to purchase
website with further enhancements products on their mobile. The result has credits for votes on shows via their internet
to come. been a huge success with impressive connected mobile devices. 11
conversion rates and monthly revenues

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Case Studies - Mobile operator clients
My Page Vodafone Marcomms O2 Priority
MIG runs this popular mobile All Vodafone marketing mobile sites, O2 runs an extremely successful
web service for Vodafone that web apps, iPhone apps and services that lets its customers
enables customers to messages are generated from MIG. get priority access to concert
personalise their mobile web Our Kilrush platform was used in tickets. MIG’s platform is used to
homepage and choose content order to detect the users device and manage the mobile web site that
and services they want to supply a site or service that works powers that element of the
easily access. perfectly and makes the most of the service
device capabilities

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Case Studies – Mobile marketing clients
Barclaycard Freedom Rimmel Walkers
MIG works with Barclaycard for Rimmel work with MIG to manage all The Pepsico Group is one of MIG’s
everything from strategy and their mobile marketing services. largest partnerships. All Walkers
innovation, consulting through to Their brief to us was to launch a campaigns are supported by a
implementation. Barclaycard uses service that seamlessly detected a cross platform digital offering with
MIG’s Kilrush platform to build its users phone and served a site that all mobile services managed via the
sites such as the recent Freedom rendered perfectly for them and Kilrush platform.
site enabled them to enter details and
request products

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Case Studies - Content publishing clients
Ministry of Sound Perform Group News International
MIG worked with MOS to develop a Perform Group are the leading MIG is New International’s
highly accessible app design that is online provider of sports video dedicated application partner. Most
fully integrated into their transactional content. MIG powers their mobile recently MIG developed a
ticketing system , radio and social sites including most recently the proprietary publishing system to
networking pages launch of Chelsea FC on mobile support a premium iPad app for
web and iPhone app The Sun that is updated daily

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Thank you for taking time to look through the presentation, if you would like any
further information or would like to book an appointment to talk more about your
company’s mobile strategy and how MIG can help your company, contact us on;
Greg Snook
Business Development Executive
Email – greg.snook@migcan.com
Tel – 0207 921 5388 dd