1. The Advertising Specialty
Institute: Connecting
Creators of Promotional
Materials
Greg Muzzillo

2. The Advertising Specialty Institute:
Connecting Creators of Promotional
Materials
Greg Muzzillo is the founder and owner of Proforma, one of
the largest promotional merchandise and marketing service
providers in the United States. A longstanding member of
the Advertising Specialty Institute, Greg Muzzillo strives to
help franchises build great businesses, demonstrating his
commitment to developing the industry for promotional
merchandise and advertising specialties.

3. The Advertising Specialty Institute:
Connecting Creators of Promotional
Materials
The Advertising Specialty Institute (ASI) is a membership-
driven professional association based in Trevose,
Pennsylvania, for suppliers and distributors of promotional
displays, commercial printing, and other promotional
merchandise. Founded in 1998, the ASI offers members
discounts on business services, including graphic design
work, paint and printing services, office supplies, UPS
freight shipping, stock photography, and more. Promotional
merchandise and advertising specialties is an $18 billion
per year industry in the United States.

4. The Advertising Specialty Institute:
Connecting Creators of Promotional
Materials
Since 1998, the quarterly ASI Show has become a premier
industry event and a networking hub for suppliers and
distributors to forge new partnerships and develop sales
channels for promotional products and marketing services.
ASI also offers members continuing education in
advertising and promotional specialties, providing access to
certification through the Bachelor of Advertising Specialty
Information (BASI) or the Master of Advertising Specialty
Information (MASI) degree programs.