2. The Flow for Today’s Session Brand Management 101 Introspection + = The Tools You Will Need to Build A Personal Brand
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4. AT&T Vision Connect people with their world, everywhere they live and work, and do it better than anyone else.
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6. AT&T New Brand Strategy Brand Promise Brand Pillars Brand Personality Your World. Delivered. Our unwavering commitment to our customers
7. AT&T: New Brand Strategy Brand Promise Mobility whatever, whenever, wherever Progressive Innovation Constant, meaningful innovation Passion to Serve The Customer Rules! Brand Pillars Brand Personality Your World. Delivered. Our unwavering commitment to our customers How we deliver on our promise
8. AT&T: New Brand Strategy Brand Promise Mobility whatever, whenever, wherever Progressive Innovation Constant, meaningful innovation Passion to Serve The Customer Rules! Brand Pillars Brand Personality Your World. Delivered. Our unwavering commitment to our customers How we deliver on our promise The way we act to deliver the pillars Energetic Fast Friendly Flexible Helpful Innovative Reliable
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17. Personal Brands Dimension Model Role – Who You Are in Life Standards – How You Do It Style – Personalizing Our Standards Remember the Brand Promise, the Brand Pillars & the Brand Personality
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19. My Brand Dimensions Model Outcome Role Standards Style Lane: Sales Leader, Parent, Spouse, Coach, Friend Demanding, Goal Oriented, Well Prepared, Detail Oriented Enthusiastic, Intense, Humorous, Collaborative, Direct
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Notas do Editor
This deck was originally crafted for the personal development of the AT&T wireline medium business segment employees who desired to incorporate the concept of a personal brand into their sales efforts and their lives. I have modified it slightly for more general purpose discussions with people interested in the concept of building a personal brand. Building a personal brand is not a cure-all, and it is not a quick-fix. If you pursue it, it will be hard work. If you do work hard and incorporate the concepts, it will be well worth your efforts. I hope you enjoy the material.
