2. Who Are We?
We are a Software Solution company based in Switzerland.
What Have We Done?
We have developed a software program that measures the effect
of advertising on sales!
Why Did We Do It?
The CEO of melectronics, a subsidiary of the $22.76 billion
revenue retail group MIGROS, wanted to know if the money they
where spending on advertising had a real effect!

3. What Can You Do?
• Use Retail Controller as a tool to optimize your advertising,
increase revenue and reduce costs.
• Compare marketing spend vs. income generation.
• Measure advertised product sales, advertising campaigns,
various media types and their individual influences on company
turnover.
• Gain insight into your marketing information allowing you to be
more targeted, appropriate and more effective.
• Prepare factual analysis reports for company decision making.

4. ®
You See The Effects
RC draws on the history and
presents a graphical analysis
of the effects of the different
campaigns and their mediums
used and the effect they have
had on product sales.

5. ®
Compare advertised
products sold vs. total sales

6. ®
Measure store sales vs. advertised products

7. ®
Compare individual performances
of the different media types used

8. Remove the Guess Work with www.retail-controller.ch !