This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

1. Part 4 - Facebook “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011

3. Greg Cross greg@crosscreativemarketing.com @gregorycross crosscreativemarketing.com

4. Introductions Your Name Business or Nonprofit Name

6. Ball State University | August of 1988 | B.S. in Journalism

7. Full Time Ministry 1989 – 2002

8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions

9. Director of Business Development | 2003-2007 | Chicago Marketing Firm

10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing

11. Hired First Employee in 2010

12. Hired First Intern in 2010

13. Hired Second Employee in 2011

16. Over the Next Two Hours “I Don’t Get It” “I Get It”

17. Over the Next Two Hours “I Don’t Get It” “I Get It”

18. Over the Next Two Hours “I Don’t Get It” “I Get It”

19. Over the Next Two Hours “I Don’t Get It” “I Get It”

20. Over the Next Two Hours “I Don’t Get It” “I Get It”

21. Over the Next Two Hours “I Get It & I love it” “I Don’t Get It”

22. What is Social Media? Social media is the use of technology combined with social interaction to create or co-create value.

24. Talking

25. Arguing

26. Sharing

28. It’s an extension of everyday interaction

30. It’s a tool, not an end-point

32. Social Media Trifecta

33. Social Media Trifecta

36. Setting Up A Facebook Business Page

38. Facebook Defined Facebook allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves.

39. Facebook Defined Additionally, users can create and “LIKE” a BUSINESS PAGE.

40. BUSINESS PAGE

41. Facebook vs. Twitter Personal Branding, (Corporate Branding) & Connecting Personal Branding & Connecting Personal Page VS. Personal Corporate Branding & Connecting Business Business Page

43. Tap into the social network

44. Target a local and global digital audience

45. Attract unlimited fans and potential new clients“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger

47. Sync your company blog to your Facebook page

48. Track fan promotions

49. Facilitate fan-to-fan interaction

50. Host a contagious event“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger

51. Setting Up A Business Page

52. Best Practices

53. Profile Picture

54. Welcome Page

55. Username

56. Tagging

57. Events

58. Photo Pages

59. Insights

60. Engage Your Fans

61. Did you move any closer? “I Don’t Get It” “I Get It”

63. Talking to other business owners on what and how they “do” Facebook

64. Create a Facebook strategy

66. Please take a few moments and fill out our survey

67. Thank You For Coming!