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Email Marketing's Role in New Media
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Greg Cangialosi
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Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.
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Email Marketing's Role in New Media
1.
Email Marketing’s Role
in New Media Greg Cangialosi
2.
Email facts. Marketing 2.0.
Tactical. Discussion.
3.
Email is not
dead.
4.
Email is THE dominant
app.
5.
92% of adult internet
users send or read email daily. – PEW Internet 12.07
6.
For every dollar
spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
7.
Social. Marketing. Transactional.
8.
Publishing is Marketing 2.0
What is your company publishing?
9.
Think about behavior.
10.
Email RSS (Really Simple
Syndication)
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