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Email Marketing’s Role in New Media



                      Greg Cangialosi
Email facts.
Marketing 2.0.
  Tactical.
 Discussion.
Email is not
  dead.
Email is THE
dominant app.
92% of adult
internet users send
or read email daily.
               – PEW Internet 12.07
For every dollar spent on
email marketing in 2007,
marketers can expect an
 estimated $48.29 ROI.
       - DMA (2007)
Social.
  Marketing.
Transactional.
Publishing is
Marketing 2.0
 What is your company publishing?
Think about
 behavior.
Email




RSS (Really Simple Syndication)
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media

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Email Marketing's Role in New Media