Slide show for Uni on Tobuscus

1. Voice and Audience

2. .Created almost 8 years
ago this is Tobuscus’s first
ever video uploaded
.Its just a simple sketch
with some pretty poor
audio and very odd
subject matter

3. What is their production routine?
• Toby Turner otherwise known as
Tobuscus has changed his routine
lots over the past 7 or 8 years of
him making films on YouTube
• He's gone from making sketches
into mini films to more Vlog type
audience addressed which he still
continues, and also a switch to a
more video gaming background
with his walkthroughs and literal
trailers

4. .Created 3 years ago here is
an example of one of his
earlier Vlogs that tobuscus
created
.Its Very random like most
of his Vlogs and takes place
whilst walking his dog
Gypsi
.You can instantly tell just
by the quality how much
he had improved

5. •
•
•
What makes them successful?
I believe his comedic style along with his versatility has
made him successful as he's managed to spread himself
out to reach most different archetypes that visit YouTube
In what ways can you measure how successful they are?
The easiest way to measure how successful Toby is to
look at his subscribers and the amount of likes he
receives on his videos. He has over 5 million not to
mention some videos of views in the 40 millions
What is the production style?
The production style Tobuscus uses is very informal and
sometimes even scrappy using the camera facing him as
he's walking down streets or going about his daily life.
But other times it can be very professional with him
creating complex animations and songs which are a large
part of his video collection

6. .Created 2 years ago, one of
his later walkthroughs but I
love this game
.Quite funny as well as being
informative
.Goes on for around 8
minutes and manages to
rake in over 1 million views
proving it to be a popular
collection of walkthrough
footage

7. What do they expect their audience to already know?
•
•
•
•
I believe Toby already expects people to know about his
comedic style and select his videos purposely to see
walkthroughs of games they want to buy etc. His videos
have hardly any introduction to who Toby is which shows
he expects them to have seen his other videos and
already know what hes about and what he does
Who is his audience?
Toby's audience Is mainly male and between 14-25. I
gathered this from his constant referral to gaming
which is stereotyped as a more male activity
What characteristics have they emphasized?
He seems to be very over the top in all that he does,
especially with his voice and hand gestures. He also
seems to dumb himself down slightly to give himself
an almost child like view of the world
Are they using their own identity?
Toby is using his own identity and used his full name
to refer to himself in his earlier films, but nowadays
uses the name “Tobuscus” as a screen name and
almost as a brand to draw in new viewers.

8. .This is my favorite of all
the literal trailers, not one
of his latest but one of
the ones with the most
views and likes
. Its an excellent idea to
do this sort of thing to
gaming trailers and an
excellent use of good
vocals and entertaining
puns