This webinar by Greg Bray, President of Blue Tangerine Solutions, describes how to get your Web site listed in the Local Search Engines and Directories. Greg describes what Local Search is, how it works, and how your business can start getting listed in the local search results. For the full recorded presentation, including audio and the online demonstrations, please visit www.BlueTangerineSolutions.com/Webinars and click on the View Past Webinars link.

1. SECRETS FOR UTILIZING LOCAL SEARCH
SITES AND DIRECTORIES TO DRIVE
MORE TRAFFIC TO YOUR WEB SITE
July 10, 2008
www.BlueTangerineSolutions.com/Webinar
Greg Bray, President, Blue Tangerine Solutions

2. What is Local Search?
Search engine results constrained by a region or
location.
Local results often combined with maps and
directions
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

3. Primary Providers
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Google Maps – http://maps.google.com
Yahoo Local – http://local yahoo com
http://local.yahoo.com
Yahoo Maps – http://maps.yahoo.com
MSN City Guides – http://cityguides.msn.com
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

4. SEO Principles Still Apply
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SEO – Search Engine Optimization
See our previous webinar on this topic at
www.bluetangerinesolutions.com/webinar
/
Your site must have relevant keywords in the title
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and page copy.
Include relevant location names
See www.5minutesite.com/local_keywords.php
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

5. Demonstrations
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

6. Directory Services
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Web sites that create categorized listings, in a
“yellow pages” type of format.
Usually human edited.
Many free directories, others have paid listings.
Lots of very specialized sites
sites.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

7. Primary Directories
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Open Directory – www.dmoz.org
Google Base – base.google.com
Real Estate
Trulia.com
Zillow.com
Zillow com
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

8. Demonstrations
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

9. Special Offer
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New Clients - 2 Free Hours of Site Maintenance or
Consulting
For first 5 companies who apply.
Existing Clients – Create Free Data Feed to Google Base –
either for real estate or product listings
2 companies randomly chosen from all applications submitted
prior to July 12, 2008. BTS must currently host your Web site.
Apply via email to info@BlueTangerineSolutions.com
Offers expire July 12, 2008.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

10. Next Webinar
How t C t
H to Capture the Growing
th G i
Value of Email Marketing
August 21, 2008 – 1 00 PM Eastern
A t 21 1:00 Et
Register at www.BlueTangerineSolutions.com/webinar
/
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar