A 10 slide presentation on the Finally Fast Television campaign and how its use of Humor and Controversy created buzz and popularity for the brand.

1. What Caused the Finally Fast T.V. Commercial To Become So Successful? FINALLYFASTCommercials.com

2. March 21, 2008 Vernal Equinox Debut of the Finally Fast Commercial FINALLYFASTCommercials.com

3. Becoming a Household Name The debut sparked success, laughter, and controversy in equal measure. In one year following the commercial’s debut the brand’s equity leapt into the millions. FINALLYFASTCommercials.com

4. The Recipe First mover advantage Finally Fast was the first brand in the registry cleaner niche to advertise on TV The “Yell & Sell” Approach Humor The campy style of the commercial created humor in abundance Controversy Apple computers were used in the commercial even though the product could only be used on Windows computers FINALLYFASTCommercials.com

5. Focus Points Comedy The comedic style was the factor that contributed most to the commercial’s success Controversy The controversy surrounding the use of the Apple computers created discussion and press about the commercial FINALLYFASTCommercials.com

7. Creating A Buzz The commercial fueled: Blog postings YouTube Parodies Press Coverage The sale of 500,000 applications FINALLYFASTCommercials.com

8. What can we take away from this? A healthy combination of comedy and controversy can make for a great commercial You have to remember the fundamentals of marketing! Repetition, unique offering, leading questions, etc. Comedy alone doesn’t equal success FINALLYFASTCommercials.com

9. Now it’s your turn! Try making your own commercial using the Finally Fast commercial as a guide. Good Luck! FINALLYFASTCommercials.com