We describe how we combine sales efficiency tools and technics with BI, CRM, ECM and Cloud technologies as well as workflows and BPM, in order to maxime the sales efficiency and the marketing effectiveness.

1. Collaboration Strategy – New Intranet
Yves Zieba
Strategy & Innovation
Sales and Marketing Efficiency

2. Who we are
A business and strategy Experience in building a Customer
consulting company Centric Organisation.
– With a wide network of
World-class in
experienced professionals,
experts - Project Management (PMI-PMP)
– Experience with Thomson - Agile: Certified Scrum Master
Reuters, world leader in - Business Process (BPMN)
intelligent information,
- Social responsibility and Code of
Arthur D.Little, worldwide
ethics
experts in innovation
management. - Change agents
Studied in the best - Behaviour Change Technics
Universities ( IMD, ESCP - Stakeholder Management
EUROPE, LBS)

3. Principles & values
Fair play attitude
Professional (PMI Code of Conduct)
Enthusiasm, energy and smile
Ethics, Respect, Honesty
Creating measurable value
Participatory Methods and Agile (Management 3.0)

4. Efficiency & Effectiveness

5. Efficient Business Process – Keep it simple
Sales &
Marketing Prepare for effective Business Process
Process Modeling
Model the business enterprise
Adopt a BPM framework
Retention Use a standard modeling language
Process
Develop models derived from
Commission
stakeholder requirements
Performance
Calculation Management Model what you know with a purpose
Select a target domain
Perform requirements analysis

6. Simple rules for complex decisions
Improve
coordination
Balance
structure
Make better and flexibily
decisions

7. Optimise your IT and data operations
The simple approach Our recommendation
Gouvernance
• Analyse current situation
Metrics based • Determine desired end-state
Performance Organisation
Management situation
• Identify Gaps (Organisation,
Efficiency Behavioural, content, functionality,
IT…)
Project/Program
Management
Business Process • Translate into multiple scenarii
• Chose right scenario
Information
Relevance
• Size risk and opportunity response
and action plan accordingly

8. Our granular approach
News
Management Social Network
Information
Email filtering
Relevance
Master Data
Documentation Business
Management Process
Metrics Work
Creation Instruction
Target Settings
Governance
Performance
Management