Pakistan, being one of the first in the region to adopt WiMAX technology, has seen acceleration of mobile broadband in the past few years. Pakistan’s broadband market is growing and expected to reach 4.3 million by the end of 2013. As a new entrant, wi-tribe had foresight and ambition to introduce a high-performance broadband experience that would give freedom to its customers. wi-tribe was careful with the phenomenon of broadband providers quoting huge Mbps service speeds but delivering disappointing speed performance. Rather than following the competitive strategy of price cuts and undermining performance, wi-tribe chose to approach its market with high quality service. Find out how Greenpacket’s modem helped wi-tribe in providing wireless broadband to urban population.

1. wi-tribe, Pakistan
Delivering Better Broadband Experience
“wi-tribe aims at enhancing online access in emerging markets, both for individuals and
businesses, creating a community with benefits for all – that’s why all our subscribers declare
‘my tribe is wi-tribe’”
wi-tribe
Backed by unrivaled experience,
Wireless Broadband in Pakistan
knowledge and ability, wi-tribe,
under the Qatar Telecom (Qtel) Pakistan, being one of the first in the region to adopt WiMAX technology, has seen
Group launched commercial acceleration of mobile broadband in the past few years. Pakistan’s broadband
services on July 2009. The vast market is growing and expected to reach 4.3 million by the end of 2013. wi-tribe,
experience this world leader as one of the many players in this broadband market, entered at a point when
brings to the table has fuelled the other industry players were posing an immense challenge on price cuts.
growth of the wi-tribe venture
worldwide. As a new entrant, wi-tribe had foresight and ambition to introduce a
high-performance broadband experience that would give freedom to its
wi-tribe is redefining the broadband
customers. From its inception, wi-tribe was focused on providing its customers
experience across the globe,
with its presence and services in with seamless connectivity as well as unhindered customer care. wi-tribe was
Pakistan, Jordan, the Philippines careful with the phenomenon of broadband providers quoting huge Mbps service
and Doha, Qatar. speeds but delivering disappointing speed performance. Rather than following
the competitive strategy of price cuts and undermining performance, wi-tribe
chose to approach its market with high quality service in its five selected cities of
operation – Islamabad, Karachi, Lahore, Faisalabad and Rawalpindi.

2. Customer Objectives Winning the Market
• Provide wireless Inter net
broadband to urban population Distinctive go-to market strategy in device pairing and service plans helped wi-tribe
• Provide converged broadband succeed over other Internet Broadband providers (ISP) that were offering inflexible
service for data and high subscription plans comprising of dial-up, DSL, ADSL and fiber optic services that
speed Internet
were more suited to large-scale enterprise usage and costly to implement. In this
competitive market, increasing concentration of urbanites was additionally putting
pressure on service providers to deliver the best online experience. Often, mobile
carriers providing data plans in the market were struggling to deliver consistent
service over their EDGE/GPRS or CDMA-EVDO network, resulting in less reliable
performance over basic USB dongles.
The UH modem created the right environment and opportunity for wi-tribe to
position its growth segment for semi-nomadic use. A key enabler of broadband is
spurred by versatile modems with the capability to enable multiple services such
as social networking, messaging, video and increasing online banking needs.
Combining the aspects of service, product packaging, positioning and flexible
pricing ensured the success of wi-tribe to claim its position in the fiercely
competitive Pakistani market.
Figure 1: wi-tribe Pocket Modem
Product Facts
Solution for Success
• High gain antenna
• Smart Signal Transmission Greenpacket’s world’s first high gain antenna modem, the UH350 was ideal for
Algorithm addressing broadband needs for semi-nomadic demographics of the target
• High transmission power up to market. It is a light-weight, aesthetically built modem that is packed with
25dBm practicality and performance, which is easy to use with plug-and-play mode. It
does not require complex configuration and is cable-less to give unparalleled
device performance equivalent to a conventional fixed indoor modem, in terms of
functionality. The versatility to allow portability from indoor to outdoor gives
Key Benefits to wi-tribe convenience without compromising the broadband experience.
• Establishing key service
differentiation for high The UH350 gives high speed performance and coverage by incorporating
performance Internet service advanced antenna technology capable of selecting the best signal quality for
• Extending coverage and service
better uplink performance and higher transmission power up to 25dBm for
to urban and residential users
improved SINR to reduce penetration loss.
The UH350 having won multiple awards for its performance and design; 4GWE
Product of the Year 2010 and Europe’s International Forum of Design respectively
has re-affirmed its strength and powerful capability to offer superior broadband
experiences to wi-tribe’s customers and keeping them happy.