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ANALYZING THE SHIFTING  MOBILE  MEDIA LANDSCAPE image by Mac Funamizu
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
Mobile on track to eclipse desktop www.greenorange.com
Facebook usage is surprisingly higher on mobile compared to PC www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
A quarter of mobile owners browse the mobile internet www.greenorange.com
www.greenorange.com
www.greenorange.com
The average mobile media user is 32 and 54% are male www.greenorange.com
Globally mobile internet use has grown 43% over the last year ,[object Object],[object Object],[object Object],[object Object],[object Object],www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
www.greenorange.com
Smartphone agegroups Klik op Invoegen >> Koptekst en voettekst om te wijzigen
Android and iPhone users spend 79-80 minutes/day using apps
iPod touch users download 37% more free apps as iPhone and Android users;
iPhone OS users download three times the number of paid apps as webOS users
iPhone users and Android users spend similarly
iPhone OS average purchase price higher than Android
Facebook, Google Maps and weather are the most popular apps www.greenorange.com
Most popular used apps on the iPhone OS www.greenorange.com
Most popular used apps on the Blackberry OS www.greenorange.com
Most popular used apps on the Android OS www.greenorange.com
Most popular used apps on all other smartphones www.greenorange.com
App download & usage: summary of findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
Operating system worldwide May 2010 www.greenorange.com Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
Worldwide traffic per operating system  May 2010 www.greenorange.com Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
Global smartphone marketshare ,[object Object],[object Object],[object Object],[object Object],[object Object],www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
1 out of 3 of phone owners using mobile media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.greenorange.com
Geert Besten digital marketeer at Green Orange digital marketing twitter.com/geertbesten http://nl.linkedin.com/in/geertbesten www.greenorange.com
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.greenorange.com
Research credits www.greenorange.com

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Analyzing the shifting mobile media landscape