This document defines corporate social responsibility (CSR) and outlines its key objectives and areas. CSR is defined as the voluntary reporting of qualitative and quantitative information by companies regarding employee welfare, environmental protection, health and safety measures. The objectives of CSR are to influence stakeholders and maximize return on investment. The five main areas of CSR covered are: environment protection, employee-related initiatives, product safety and energy usage, research and development, and community projects.

3. Corporate
Social
Responsibility

4. OBJECTIVES
5 AREAS
DEFINITION
OF CSR

5. Definition
• Reporting of individual items like
employee welfare, human resources
development, energy, environmental
protection, anti pollution as well as health
and safety measures, adopted by a
company usually on an ad-hoc basis.
• Voluntary disclosure of information both of
qualitative and quantitative nature made to
influence a wide range of audiences.

6. Objectives
• To enable the public of users to make
decision which are environmentally
sensitive.
• Maximizing the return on their
investment or capital invested
(ROI/ROC).

7. 5 AREAS OF CSR
Environment Community
Employee Related
Protection Project
Product Safety Research & Development

8. Environment Protection
AEON’S Tree Planting JUSCO
No Plastic Bag Campaign
Activities Reusable Plastic Bag

9. Environment Protection
Project Rhizo – Borneo Rhinoceros
Mangrove Reforestation Sanctuary
Initiative
Sustainable Island
Tree Planting Programme

10. Employee Related
Human Resource
Development
Increment
Taman Asuhan
Family Day Kanak-Kanak

11. Employee Related
In House Training Health,Safety, Security
and Environmental (HSSE)
standards.
Medical Benefits

12. Product Safety & Energy Usage
Earth Hour 2010
Nano Technology

13. Research & Development
Laboratory Team

14. Community Project
Contribution To The
Batu Feringghi Cleaning Children’s Pediatric
Beach Campaign Ward, Malacca General
Hospital
World Blood Donor Day AEON Eco Tour – Kuala
Appreciation Ceremony Selangor Nature Park
2010

15. Community Project
Humana Schools for
Foreign Estate Children
Farming Initiatives In Yayasan Sime Darby
Northern States Scholarships

16. VIDEO SHOWING

17. Question???
•Within four minutes discuss in the
group what is the areas of corporate
social responsibility that have been
shown in the video just now.

18. COMPREHENSIVE EXERCISE!!!

19. Q1. CSR is the voluntary disclosure of information
both of ……………………and quantitative
nature made to influence a wide range of
audiences.
a) Protection
b) Qualitative
c) Consumption
d) Disclosure
ANSWER: B

20. Q2. Employee related information including details
about …………………and safety measures
adopted by a company (employer benefit).
a) Energy
b) Benefit
c) Health
d) Pollution
ANSWER: A

21. Q3. Research and development (R&D) is steps
taken by the company to enhance their
………………….safety for their customer.
a) Product
b) Community
c) Employer
d) Company
ANSWER: A

22. Q4. Details about the company involvement in other
community related projects or known
as…………………….
a) Protection
b) Voluntary
c) Safety
d) Charities
ANSWER: D

23. Q5. Details about amounts spent on further
…………………and development (R&D)
efforts which are important for company product
and service.
a) Science
b) Project
c) Research
d) Production
ANSWER: C

24. Q6. CSR is compulsory disclosure.
TRUE or FALSE
ANSWER: FALSE because CSR is voluntary disclosure.
Q7. SRA acts as a device by which the publics can
analyses the role of organizations in relation to
society.
TRUE or FALSE
ANSWER: FALSE

25. Q8. Cleaning beach is one of the environment
protection.
TRUE or FALSE
ANSWER: TRUE
Q9. Giving increment and bonus is NOT under CSR.
TRUE or FALSE
ANSWER: FALSE
Q10. R&D can reduce the quality of the product or
services
TRUE or FALSE
ANSWER: FALSE

26. CONCLUSION

27. Group Assignment (20%)
• POSTER PRESENTATION FOR CSR
TOPIC
• DATELINE : 20th JULY 2012

28. •THANK YOU!!!