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Sustainable Green IT

Manfred Bauer
Strategy, Planning & Operations Cisco Deutschland
21.11.2011



©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.     Cisco Confidential   1
• Cisco Entwicklung

                                                            • Die Bedeutung von Video

                                                            • Die Bedeutung des Internet Protokolls

                                                            • Herausforderungen Energie
                                                                            g       g
                                                            • Energiesparlösungen für Alle

                                                            • Cisco Sustainable Strategie




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential   2
1997                    2000


                                                                    1984 IP startet, Multi-
                                                                            startet Multi          IP wird Standard für    IP basierte Netzwerke
                                                                     Protokoll-Router ist            Data, Voice, Video
                                                                          geboren




                                                             2006                               2008                        2011


                                                            Netzwerk als Plattform            Netzwerk ist die IT         Data Center 3.0 –
                                                                                                  Plattform                Cloud Services
                                                                                                    Video                  Sustainable IT
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                                                            Cisco Confidential   3
                                                                                                   Energie
Unified Communications in Cisco…
   • 150K+ Hardware IP Phones

   • 51K+ Software IP Phones

   • 24K H
         Home Offi Phones
              Office Ph
   • 43 K Mobile Geräte

   • 22M calls / yr at 30+ IP Contact Centers
                 yr.
   • 84K+ Voicemail Boxes

   • 1050+ Telepresence Video Units


                                                                In 33 Clustern in 12
                                                            Rechenzentren, 390 Server
                                                            -> auf 140 Server reduziert

©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                           Cisco Confidential   4
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.     Cisco Confidential   5
Reduziert                         Optimiert          Ermöglicht       Transformiert
                          Reiseaufwende                     Mitarbeiter        schnellere       Business
                                                            Produktivität      Entscheidungen   Modelle




                            Niedrig                                   Business V l
                                                                      B i      Value                        hoch




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                  Cisco Confidential   6
Business Anwendungen

                                                                                                        IP
                   Wireless                                                                Kameras   Telefonie




                                                                                                 …
 Gebäude                                                       Licht     Zugangs         Video
Management                                                  Steuerung    Kontrolle    Überwachung




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                   Cisco Confidential   7
Management von:
                                                                                                         g
                                                                                                     Energie
                                                                                                     Gebäude
                                                                                                     Liegenschaft
                                                                                                     Sicherheits
                                                                                                     Si h h it
                                                                                                     Wartung,
                                                                                                     Wartung, Services
                                                                                                     IT-
                                                                                                     IT-Netzwerk
                                                                       Business A
                                                                       B i      Anwendungen
                                                                                     d
                                                                                                                IP
                                                            Mediator                                        Telephony
                                                                                                IP Camera
                     Wireless
                                                                        Switch     Router




                                      Gebäude                             Licht     Zugangs            Video
                                     Management                        Steuerung    Kontrolle       Überwachung




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                                 Cisco Confidential   8
Energie Management
                                                                  7x24x365
                                                            Messen und Managen
                                                                  Anwender
                                                            ~8-12% Server Nutzung
               Verteilte                                                                Rechenzentren
              Netzwerke                                          Sicherheit



                                                                                     Always
                                                                                    Available
                                                                                                ≠   Always
                                                                                                      On

                                                                 Gebäude
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                              Cisco Confidential   9
When
                                                              the   Network
                                                               KNOWS
                                                            You Save

                                                            ENERGY




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                       Cisco Confidential   10
Gerätegruppen

                                                             Beziehung der Geräte zueinander

                                                             Tags – indiviuelle Gerätekennzeichen

                                                             Energieversorguns-
                                                             Energieversorguns-Ebenen quer
                                                             durchs Netzwerk setzen

                                                             Energie Status
         Protokoll
         P t k ll          Wichtigkeit
 Software Entwicklungs Kit
Software Management API
 ©© 2011 Cisco and/or its affiliates. All rights reserved.
  2011 Cisco and/or its affiliates. All rights reserved.                                 Cisco Confidential   11
PCs



                                                                                                              Wireless
                                                                                         EnergyWise


                                                                                        Switches

                      Messen                                Orchestrator
                       g
                     Regulieren                                                                                IP
                                                                           EnergyWise                       Telefone
                      Reporten




                                                                                                      …

©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                           Cisco Confidential   12
POE

                                                                                                          CiscoWorks
                                                                                                             LMS
                  Management Applikationen


                                                            EnergyWise Toolkit Management API


                  Netzwerk


                                                                  EnergyWise Toolkit SDK        Protokoll Translator



                    Geräte, Endpunkte



©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                  Cisco Confidential   13
Energie
       Reporting                                                                                          Cloud                                   Mobile
                                                             Mitarbeiter Portal

• Mobil oder Stationär                                                                                   Energy
                                                                                                                                         GPS

                                                                                                         Manager


      JouleX
      Energie                                                                                                               Non-IP

    Management                                                            PoE                  Non-PoE
                                                                                                                                          - Fieldserver
                                                                                                 IPMI          SNMP                       - Cisco Mediator
                                                                                                 WMI        Web Services                  - Echelon
                                                                                                 vPro        Intel DCM     BackNET
                                                                                    Cisco        SSH                       LonWorks
                                                                                  EnergyWise                               ModBUS




         Geräte &
         Systeme

                                                                                                 Data Center                      Facilities
                                                                    Büro Netzwerke
                                                                   Distributed Office            Rechenzentrum                      Gebäude




 ©© 2011 Cisco and/or its affiliates. All rights reserved.
  2011 Cisco and/or its affiliates. All rights reserved.                                                                                   Cisco Confidential   14
http://www.cisco.com/en/US/prod/switches/ps5718/ps10195/energywise_partner_ecosystem.html


                                                                   Management – Energy Netzwerk Andere
                                                                                Energy, Netzwerk,




                                                                        Endgeräte
                                                                        E d ät                                                  Gebäude-Mgmt.,
                                                                                                                                G bä d M t
                                                                                                                                  Gateways




                                                                             Services, Value-add- Partner



©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                                                           Cisco Confidential   15
2010                            2011                       2012              2013




                                                            Netzwerk K t ll
                                                            N t    k Kontrolle

                                                                  Geräte Integration

                                                                       Offene Lösung, weitere Partner

                                                                                  Ausbau der Plattform


©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                  Cisco Confidential   16
Bildung                       Kultur


                                                            Persönliche
                                                             Services
                                                                                                                     Transport


                                                                                      Smart & Connected




                                                              Finanzen
                                                                                                                    Verwaltung



                                                                          Gesundheits-                Öffentliche
                                                                             wesen                    Sicherheit
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                                 Cisco Confidential   17
Wasser   Strom   Gas   Internet




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                 Cisco Confidential   18
60K+         91+             550+
                                                                                       Mitarbeiter   Länder
                                                                                                     Lä d          Gebäude
                                                                                                                   G bä d
21.5 million sq. ft.
(
(54% owned)
          )
67% US/CAN                                                    1/3   Vertrieb
                                                                    V ti b
18% EMEAR
14% APJ


                                                              1/3   Engineering



                                                              1/6   Service/Beratung
                                                                                   g

                                                              1/6   Sonstige


  ©© 2011 Cisco and/or its affiliates. All rights reserved.
   2011 Cisco and/or its affiliates. All rights reserved.                                                     Cisco Confidential   19
Mitarbeiter                        Zusammenarbeit
                                         ausbilden                          Kommunikation

                                                              Initiativen
                                             Produkt         Programme
                                                                 g             Labore
                                             Effizienz       Ressourcen     Rechenzentren


                                           Gebäude           IP-
                                                             IP-enabled        Einkauf
                                           Nutzung          Gebäudemgmt.
                                                            Gebäudemgmt.     erneuerbare
                                                                               Energie

©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential   20
Shut Down bei
                     Bewegungsabhängig                           Wasser Sparstrategie
                                                                                            Feiertagen
                                                                                        Runterfahren ausserh.
                                                                                        R t f h ausserh.   h
                 Automatisch abschalten                           Wasseraufbereiter
                                                                                           der Bürozeiten

             Weitere Potentiale:                            Green Car Policy               Abfall Strategie
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                                    Cisco Confidential   21
Erweiterung                        Telefone
                                                                                  Multifunktionsgeräte
                            Nutzungs Zyklen                    Ruhestellung
                      Leasing Erweiterung
                      L i E it                                Reduzierung
                                                              R d i                  Automatische
                                                                                     A t   ti h
                        24 – 36 Monate                       Stromverbrauch          Ruhephasen
                                                            Power save & Sleep
                                     Ziel BYOD                                   10% Papier Reduktion
                                                             mode bei Geräten
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                             Cisco Confidential   22
i                                  i
                                                              Das
                                                            Netzwerk


                                            i                                   i
                                                            Energie Strategie
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                             Cisco Confidential   23
Virtualisierung   Nexus & UCS   SAN & NAS




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                               Cisco Confidential   24
Team                          Understand    Plan




                             People                         Buildings    Campus   Operations   End of Life




                                                             Look to
                             Report
                                                            the future


©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                            Cisco Confidential   25
Sustainability                      Mitarbeiter         Klare Ziele
                           reporting                        Verantwortung




                                                             Sustainability   Recycling / resource
                                                                team              energy use
                                                                                       gy

©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential   26
• Video leistet einen Beitrag

                                                              • Das Internet Protokoll öffnet
                                                                weitere Potentiale
                                                              • EnergyWise-Protokoll und SW
                                                                Schnittstellen ermöglichen
                                                                Energiesparen mit Allen Geräten
                                                              • GreenIT leben




                                                            Das Netzwerke i t di
                                                            D N t        k ist die
                                                                 Plattform für
                                                              Nachhaltigkeit und
                                                            „
                                                            „GreenIT“ Innovationen
©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.                                         Cisco Confidential   27
Thank you
                    you.




©© 2011 Cisco and/or its affiliates. All rights reserved.
 2011 Cisco and/or its affiliates. All rights reserved.     Cisco Confidential   28

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mib solutions - nominiert in Kategorie I
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Solardynamik - nominiert in Kategorie III
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Sustainable Green IT, Cisco Systems

  • 1. Sustainable Green IT Manfred Bauer Strategy, Planning & Operations Cisco Deutschland 21.11.2011 ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. • Cisco Entwicklung • Die Bedeutung von Video • Die Bedeutung des Internet Protokolls • Herausforderungen Energie g g • Energiesparlösungen für Alle • Cisco Sustainable Strategie ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. 1997 2000 1984 IP startet, Multi- startet Multi IP wird Standard für IP basierte Netzwerke Protokoll-Router ist Data, Voice, Video geboren 2006 2008 2011 Netzwerk als Plattform Netzwerk ist die IT Data Center 3.0 – Plattform Cloud Services Video Sustainable IT ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Energie
  • 4. Unified Communications in Cisco… • 150K+ Hardware IP Phones • 51K+ Software IP Phones • 24K H Home Offi Phones Office Ph • 43 K Mobile Geräte • 22M calls / yr at 30+ IP Contact Centers yr. • 84K+ Voicemail Boxes • 1050+ Telepresence Video Units In 33 Clustern in 12 Rechenzentren, 390 Server -> auf 140 Server reduziert ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Reduziert Optimiert Ermöglicht Transformiert Reiseaufwende Mitarbeiter schnellere Business Produktivität Entscheidungen Modelle Niedrig Business V l B i Value hoch ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Business Anwendungen IP Wireless Kameras Telefonie … Gebäude Licht Zugangs Video Management Steuerung Kontrolle Überwachung ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Management von: g Energie Gebäude Liegenschaft Sicherheits Si h h it Wartung, Wartung, Services IT- IT-Netzwerk Business A B i Anwendungen d IP Mediator Telephony IP Camera Wireless Switch Router Gebäude Licht Zugangs Video Management Steuerung Kontrolle Überwachung ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Energie Management 7x24x365 Messen und Managen Anwender ~8-12% Server Nutzung Verteilte Rechenzentren Netzwerke Sicherheit Always Available ≠ Always On Gebäude ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. When the Network KNOWS You Save ENERGY ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Gerätegruppen Beziehung der Geräte zueinander Tags – indiviuelle Gerätekennzeichen Energieversorguns- Energieversorguns-Ebenen quer durchs Netzwerk setzen Energie Status Protokoll P t k ll Wichtigkeit Software Entwicklungs Kit Software Management API ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. PCs Wireless EnergyWise Switches Messen Orchestrator g Regulieren IP EnergyWise Telefone Reporten … ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. POE CiscoWorks LMS Management Applikationen EnergyWise Toolkit Management API Netzwerk EnergyWise Toolkit SDK Protokoll Translator Geräte, Endpunkte ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Energie Reporting Cloud Mobile Mitarbeiter Portal • Mobil oder Stationär Energy GPS Manager JouleX Energie Non-IP Management PoE Non-PoE - Fieldserver IPMI SNMP - Cisco Mediator WMI Web Services - Echelon vPro Intel DCM BackNET Cisco SSH LonWorks EnergyWise ModBUS Geräte & Systeme Data Center Facilities Büro Netzwerke Distributed Office Rechenzentrum Gebäude ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. http://www.cisco.com/en/US/prod/switches/ps5718/ps10195/energywise_partner_ecosystem.html Management – Energy Netzwerk Andere Energy, Netzwerk, Endgeräte E d ät Gebäude-Mgmt., G bä d M t Gateways Services, Value-add- Partner ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. 2010 2011 2012 2013 Netzwerk K t ll N t k Kontrolle Geräte Integration Offene Lösung, weitere Partner Ausbau der Plattform ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. Bildung Kultur Persönliche Services Transport Smart & Connected Finanzen Verwaltung Gesundheits- Öffentliche wesen Sicherheit ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. Wasser Strom Gas Internet ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. 60K+ 91+ 550+ Mitarbeiter Länder Lä d Gebäude G bä d 21.5 million sq. ft. ( (54% owned) ) 67% US/CAN 1/3 Vertrieb V ti b 18% EMEAR 14% APJ 1/3 Engineering 1/6 Service/Beratung g 1/6 Sonstige ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. Mitarbeiter Zusammenarbeit ausbilden Kommunikation Initiativen Produkt Programme g Labore Effizienz Ressourcen Rechenzentren Gebäude IP- IP-enabled Einkauf Nutzung Gebäudemgmt. Gebäudemgmt. erneuerbare Energie ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • 21. Shut Down bei Bewegungsabhängig Wasser Sparstrategie Feiertagen Runterfahren ausserh. R t f h ausserh. h Automatisch abschalten Wasseraufbereiter der Bürozeiten Weitere Potentiale: Green Car Policy Abfall Strategie ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  • 22. Erweiterung Telefone Multifunktionsgeräte Nutzungs Zyklen Ruhestellung Leasing Erweiterung L i E it Reduzierung R d i Automatische A t ti h 24 – 36 Monate Stromverbrauch Ruhephasen Power save & Sleep Ziel BYOD 10% Papier Reduktion mode bei Geräten ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  • 23. i i Das Netzwerk i i Energie Strategie ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  • 24. Virtualisierung Nexus & UCS SAN & NAS ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  • 25. Team Understand Plan People Buildings Campus Operations End of Life Look to Report the future ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • 26. Sustainability Mitarbeiter Klare Ziele reporting Verantwortung Sustainability Recycling / resource team energy use gy ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  • 27. • Video leistet einen Beitrag • Das Internet Protokoll öffnet weitere Potentiale • EnergyWise-Protokoll und SW Schnittstellen ermöglichen Energiesparen mit Allen Geräten • GreenIT leben Das Netzwerke i t di D N t k ist die Plattform für Nachhaltigkeit und „ „GreenIT“ Innovationen ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  • 28. Thank you you. ©© 2011 Cisco and/or its affiliates. All rights reserved. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28