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Guide to Greener Electronics v.14 Quarterly assessment of environmental performance of market leaders in the electronics sector Casey Harrell
Who is Greenpeace?
Who is Greenpeace?
Why target electronics?
Version 14: December 2009
Guide to Greener Electronics ,[object Object],[object Object],[object Object],[object Object]
Guide to Greener Electronics ,[object Object],[object Object],[object Object],[object Object]
Key demands to brands 1.  Phase out  all hazardous chemicals based on the precautionary principle  (Toxic chemicals) As 1 st  step: substitute vinyl plastic (PVC) and all Brominated Flame Retardants (BFRs) with a clear and reasonable time line  2. Take Back or Extended Producer Responsibility (EPR):  Take responsibility for the full life cycle of your products; Take back end-of-life products and re-use/recycle responsibly  (Waste)  3. Protect the climate:  Limit your carbon footprint via absolute greenhouse gas cuts in operations, increased renewable energy use, strong climate advocacy & highly energy-efficient products  (Energy)
Key demands to brands ,[object Object],[object Object],[object Object]
Overarching criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of how it works Links to Corporate Website
Guide to Greener Electronics - Progress ,[object Object],[object Object]
Guide to Greener Electronics - Progress ,[object Object],Philips: place 17 -------> 15  -------------------------------> 4
Green My Apple ,[object Object],[object Object],[object Object],[object Object]
Philips – simply take-back and recycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Version 14: December 2009 Position (x) v.13 ranking Company Score 1 (1)  Nokia 7.3 2 (3)  Sony Ericsson 6.9 3 (5) Toshiba 5.3 4 (4) Philips 5.3 5 (9) Apple 5.1 6 (11) LGE 6.1 – penalty = 5.1 7 (8) Sony 5.1 7 (6)  Motorola 5.1 7 (2) Samsung 6.1 – penalty = 5.1
Version 14: December 2009 Position Company Score 10 (10) Panasonic 4.9 11 (14)  HP 4.7 12 (13) Acer 4.5 13 (7) Sharp 4.5 14 (12) Dell 4.9 – penalty = 3.9 15 (16) Fujitsu 3.5 16 (17) Lenovo 3.5 – penalty = 2.5 17 (15)  Microsoft 2.4 18 (18) Nintendo 1.4
v.14 ranking highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
v.14 ranking highlights ,[object Object],[object Object],[object Object]
The Future – Cool IT Challenge ,[object Object],[object Object],[object Object]
ICT Solution Opportunities Transportation Dematerialization Buildings Information Mgmt Smartgrid Sub Sectors Integration/mgmt of Distrib Power Gen Facility Level GHG Mgmt Congestion Pricing/Mgmt Software for Demand Response Vehicle to Grid Charging/Storage Meeting Facilitation Software Vehicle to Grid Charging/Storage Software Social Networking for Ride/Car Sharing Remote Demand Mgmt PC Mfg Smart Meter Connectivity Telecom Distributed Storage Systems Real Time Trans Info Access to Low(er) Carbon Trans Alternatives Demand Response Integration w/IT Equip 3D Video Conf (HP) Cloud/Virtualization of  Servers Wireless Grid Mgmt Building Energy Management High  Efficient  PCs Network Smart Appliances Route Planning /Goods Mgmt Desktop Virtualization Supply Chain Mgmt/ GHG Reporting GHG Mgmt Dashboards Cloud Server/Virtualization Software Route Planning /Goods Mgmt Tele- Conf Smart Parking Systems E-books, e-Music, Digital Photos, Paperless Workspace
More information Casey Harrell Mob + 1 415 307 3382 [email_address]     Daniel Kessler Mob + 1 510 501 1779 [email_address]    www.greenpeace.org/ces   www.greenpeace.org/rankingguide www.greenpeace.org/coolit

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GPI CES Power Point

  • 1. Guide to Greener Electronics v.14 Quarterly assessment of environmental performance of market leaders in the electronics sector Casey Harrell
  • 6.
  • 7.
  • 8. Key demands to brands 1. Phase out all hazardous chemicals based on the precautionary principle (Toxic chemicals) As 1 st step: substitute vinyl plastic (PVC) and all Brominated Flame Retardants (BFRs) with a clear and reasonable time line 2. Take Back or Extended Producer Responsibility (EPR): Take responsibility for the full life cycle of your products; Take back end-of-life products and re-use/recycle responsibly (Waste) 3. Protect the climate: Limit your carbon footprint via absolute greenhouse gas cuts in operations, increased renewable energy use, strong climate advocacy & highly energy-efficient products (Energy)
  • 9.
  • 10.
  • 11. Example of how it works Links to Corporate Website
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Version 14: December 2009 Position (x) v.13 ranking Company Score 1 (1) Nokia 7.3 2 (3) Sony Ericsson 6.9 3 (5) Toshiba 5.3 4 (4) Philips 5.3 5 (9) Apple 5.1 6 (11) LGE 6.1 – penalty = 5.1 7 (8) Sony 5.1 7 (6) Motorola 5.1 7 (2) Samsung 6.1 – penalty = 5.1
  • 17. Version 14: December 2009 Position Company Score 10 (10) Panasonic 4.9 11 (14) HP 4.7 12 (13) Acer 4.5 13 (7) Sharp 4.5 14 (12) Dell 4.9 – penalty = 3.9 15 (16) Fujitsu 3.5 16 (17) Lenovo 3.5 – penalty = 2.5 17 (15) Microsoft 2.4 18 (18) Nintendo 1.4
  • 18.
  • 19.
  • 20.
  • 21. ICT Solution Opportunities Transportation Dematerialization Buildings Information Mgmt Smartgrid Sub Sectors Integration/mgmt of Distrib Power Gen Facility Level GHG Mgmt Congestion Pricing/Mgmt Software for Demand Response Vehicle to Grid Charging/Storage Meeting Facilitation Software Vehicle to Grid Charging/Storage Software Social Networking for Ride/Car Sharing Remote Demand Mgmt PC Mfg Smart Meter Connectivity Telecom Distributed Storage Systems Real Time Trans Info Access to Low(er) Carbon Trans Alternatives Demand Response Integration w/IT Equip 3D Video Conf (HP) Cloud/Virtualization of Servers Wireless Grid Mgmt Building Energy Management High Efficient PCs Network Smart Appliances Route Planning /Goods Mgmt Desktop Virtualization Supply Chain Mgmt/ GHG Reporting GHG Mgmt Dashboards Cloud Server/Virtualization Software Route Planning /Goods Mgmt Tele- Conf Smart Parking Systems E-books, e-Music, Digital Photos, Paperless Workspace
  • 22. More information Casey Harrell Mob + 1 415 307 3382 [email_address]     Daniel Kessler Mob + 1 510 501 1779 [email_address]   www.greenpeace.org/ces www.greenpeace.org/rankingguide www.greenpeace.org/coolit