Every day we are faced with making decisions. Situations arise that are both planned and unplanned for. Often times the decisions we make will have a direct impact on the bottom line as well as on how the community will perceive our overall brand. When we are faced with making choices and decisions, there are times when stretching the truth, or not telling the truth or behaving in a way that we know is not really correct can lead to a better presentation or end result, but is that doing the right thing? Is doing the right thing so important that if in doing so may cause a less than desirable outcome, is it OK as long as nobody really gets hurt?
In this session, Jay will lead a discussion on the importance of “Doing the Right Thing.” Jay will provide some real case histories from his professional experience and talk about how doing both the wrong and the right thing could have led to different outcomes and what ultimately the decisions were. The goal is for leaders in attendance to think more deeply about what it means to be courageous enough to do the right things and how this could lead to future advancement.
Presented by Jay Zollar, Vice President/General Manager, WLUK FOX 11 / WCWF CW14
3. EMOTIONAL RESPONSE
How Does This Make You Feel?
Do Both Parties Feel They are Right?
Would Being “forthcoming” be the Right
Thing to Do?
DOING THE RIGHT THING
5. “THE MOST IMPORTANT HUMAN
ENDEAVOR IS STRIVING FOR
MORALITY IN OUR ACTIONS. OUR
INNER BALANCE AND EVEN OUR
VERY EXISTENCE DEPEND ON IT.
ONLY MORALITY IN OUR ACTIONS
CAN GIVE BEAUTY AND DIGNITY
TO OUR LIVES.”
Albert Einstein (1879-1955); Theoretical Physicist,
Philosopher, Nobel Prize Winner
DOING THE RIGHT THING
6. “ALWAYS DO RIGHT – THIS
WILL GRATIFY SOME AND
ASTONISH THE REST.”
Mark Twain (1835-1910); [Samuel Clemens]
Humorist, Essayist, Novelist
DOING THE RIGHT THING
7. “YOU MUST NEVER BE
FEARFUL ABOUT WHAT
YOU ARE DOING WHEN IT IS
RIGHT.”
Rosa Parks (1913-2005); Civil Rights Activist
DOING THE RIGHT THING
8. DOING THE RIGHT THING
“THE TIME IS
ALWAYS RIGHT TO
DO WHAT IS RIGHT.”
Martin Luther King, Jr
9. “IN ANY MOMENT OF
DECISION, THE BEST THING
YOU CAN DO IS THE RIGHT
THING. THE WORST THING
YOU CAN DO IS NOTHING.”
Theodore Roosevelt (1858-1919); 26th U.S.
President
DOING THE RIGHT THING
10. “IF WE ARE TO HAVE ANY
CHANCE OF SURVIVING AS A
FREE NATION, WE HAVE TO
HAVE A RESTORATION OF
ETHICS AND RIGHT BEHAVIOR
BY THE CITIZENS.”
Chuck Colson Special Counsel to Pres Nixon,
Evangelical Christian, Awarded Presidential Citizen’s Medal
(George Bush 2008)
DOING THE RIGHT THING
13. While working for another television station, the CEO
decided he wanted to move Little House on the Prairie
from 3-4pm so the Jerry Springer Show could be aired
there. This was in the days when Jerry Springer was
known for extremely foul language, hitting and
screaming episodes. The show did slightly better
ratings than Little House on the Prairie amongst
adults 18-49 years of age. Do you think moving Little
House on the Prairie out of the 3-4pm time period for
Jerry Springer was the “right” thing to do?
DOING THE RIGHT THING
Case Study 1
14. We had done a co-promotion with a large retailer who
happened to spend a lot of money with us in advertising as
well. At the end of the promotion, a winner had to have
his or her items scanned at the register and the person
closest to, without going over $1,000 would win the items
they had gathered in 5 minutes. One person had pre-
shopped and knew that his items would be $999.97. When
he had his items scanned, the cash register showed
$1000.03. There was an issue with the scanners. Although
this retailer spent thousands of dollars with the station in
advertising, how would you handle this knowing that we
are a news station?
DOING THE RIGHT THING
Case Study 2
15. Often times we get requests from potential
advertisers that if we are willing to do a news
story on their grand opening that they will
spend more money on us in advertising. How
would you decide what to do?
DOING THE RIGHT THING
Case Study 3
16. “The battle to succeed against our competitors
should be fought on the streets, not inside our
own building. I must have leaders that I can
trust so I can focus my energy on the battle
against the competition, not waste energy on
resolving internal issues of people I can not
trust.”
Jay Zollar
Vice President/General Manager WLUK / WCWF-TV
DOING THE RIGHT THING
17. What Are CEO’s / Owners
Looking For in Staff?
DOING THE RIGHT THING
20. NEVER BECOME SO ARROGANT
AS TO BELIEVE THAT YOU ARE
INCAPABLE OF SERIOUS
PERSONAL FAILURE OR IN DOING
THE WRONG THING
WE ARE ALL CAPABLE AND WE
ALL FALL SHORT AT TIMES
DOING THE RIGHT THING
21. HOW DOES ONE KNOW
WHAT THE RIGHT THING
TO DO IS?
DOING THE RIGHT THING
22. “ASSOCIATE WITH PEOPLE OF
GOOD QUALITY IF YOU ESTEEM
YOUR OWN REPUTATION; FOR
IT IS BETTER TO BE ALONE
THAN IN BAD COMPANY.”
George Washington
DOING THE RIGHT THING
23. “HE WHO WALKS WITH
THE WISE GROWS WISE,
BUT A COMPANION OF
FOOLS SUFFERS HARM.”
Proverb
DOING THE RIGHT THING
24. PERSONAL METHODS
Associations / Acquaintances
Colleagues, Family, Business Associates,
Accountability Group (Church friends)
Company Policies
Rules of Law
Majorities
Accepted Behaviors / Practices
Bible (Personal Moral Foundation)
3 Significant Verses for me
DOING THE RIGHT THING
25. “WHATEVER IS TRUE, WHATEVER IS
NOBLE, WHATEVER IS RIGHT,
WHATEVER IS PURE, WHATEVER IS
LOVELY, WHATEVER IS ADMIRABLE,
IF ANYTHING IS EXCELLENT OR
PRAISWORTHY THINK ABOUT SUCH
THINGS”
Phil 4 : 8
DOING THE RIGHT THING
26. “TRUST GOD WITH ALL YOUR
HEART AND LEAN NOT ON YOUR
OWN UNDERSTANDING; IN
EVERYTHING YOU DO REACH
OUT TO HIM AND HE WILL
DIRECT YOUR PATH”
Proverbs 3:5-6
DOING THE RIGHT THING