2. Conventional wisdom demands a cause.
Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with
their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or
unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
anger in them: "a teacher can provoke you into working harder".
3. Conventional wisdom demands an excuse.
Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from
the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvo / Verb
ʊk
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.
4. Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the
minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvo / Verb
ʊk
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked
listeners.
• To produce or suggest through artistry and imagination a vivid impress
ion of reality: a short passage that manages to evoke the smells, colou
rs, sounds, and shapes of that metropolis.
5. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta,
with a diverse and multi-disciplinary background experienced with
agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 12 years, green.why not has the strategic edge. An adventure
sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love
for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
education UK.
6. global green.whynot’s
@ green.whynot, we are more than a team of green
professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the
green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent &
resources
• Where we have the choice to get the best for the green.whynot
believers (our client)
• Advanced Technology comes to our Advantage connecting us to
achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.
7. green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)
8. green.whynot?
It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the
environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent
management of resources
9. indigenous (TM) media
Our indigenous media uses resources available naturally in the surroundings to
create your brand identity.
Our communication style is unique & innovative building conversations in consumer
minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS
10. green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in
projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process Product – Services Innovations – designing for the
environment
IF you want more information on going sustainable email us on
sustainable.whynot@gmail.com
11. Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• It’s Nice Here
• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI
61. ABBOTT – DIGENE FASTMELT
mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012
62. Distribution Locations
Sachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA
64. ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
65. green.whynot?
It’s Nice Here
Community development projects
Our bit going back to the society