This is the presentation on Maggi New product development.

1. MIT COLLEGE OF MANAGEMENT PRESENTED ON New Product Development Presented By Vivekkhandelwal Roll no:- RM -16

3. Maggi was introduced in India in 1982.

6. MAGGI 2-Minute Noodles MAGGI Noodles is available in 4 delectable flavors – Masala Chicken Tomato Curry

7. An offering that exemplifies ‘Taste Bhi Health Bhi’, MAGGI Vegetable Atta Noodles is tasty because it is loaded with everyone’s favourite MAGGI ‘Masala’ and healthy because it now has more real vegetables and is packed with the power of fiber.

9. MAGGI Cuppa Mania is a combination of all the above! In an easy to carry on-the-go Cup format, MAGGI Cuppa Mania comes in two mouth watering variants – MasalaYo! Chilly Chow Yo!

10. The Indian style Tomato Chat pat Sauce Lip smacking tastes and vibrant packaging make MAGGI Sauces true to its slogan - It's different!

11. Pichkoo is a small doy pack which makes MAGGI Tomato ketchup affordable to a host of new consumers.

12. MAJOR PRODUCTS

13. Market Scenario:- Growth Stage 80% Market share No Competitors Expand the Business Target Market

14. THANK YOU