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Best Practices for Using Free Social Media Tools to Engage Audiences

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Technology & Social Media Free or Low Cost Tools Best Practices Amy Hess, Sommer Poquette and Amy Coulter
Today we will talk… •What, Why and Is it For You? •Twitter Best Practices, Examples, Tips and Tools. • Facebook Fan Pages Vs. Causes and Personal Pages. •Examples of Non-Profits using Social Media. •Determine your ROI for social media, realistically. •Free online tools and resources.
Contributing Share Listen What?
The Stats… -1,111,991,000 – number of Tweets to date. -3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) -200,000,000 – number of active users -100,000,000 - number of users who log on to Facebook at least once each day -133,000,000 – number of blogs indexed by Technorati since 2002 -70,000,000 – number of total videos on YouTube (March 2008 Deepening the Engagement. Reaching New People in a New Way = Embracing Social Change. WHY? Source: Future Buzz
• Follow those Listen and Learn • RT Don’t Just Broadcast related to you. • Reply • Search key • #FF word on • Link Love Twitter. • Evaluate other Non-Profits and Organizations. Twitter Best Practice
YES No  Okay with  You do not like candid transparency. feedback.  Understand or are  Does not want to invest willing to understand in the time. It might be the value. free but it takes TIME.  Will listen and learn.  You only want to  Can give up control. promote your cause.  Will invest in the  Don’t believe in social time. media etiquette. Is it for you?
Link Love Replying To Being Replied To Conversation Listen, Share, Reply and Converse
Twitter Tricks and Tools
Facebook IS Fans Matter Communicate Not Twitter • Optimize • Do not cross • Welcome your post all of New Fans via settings. the time. a landing Allow for • Recognize page. fans to leave you probably • Social Media comments, have Policy. post pictures separate • Ask and videos. audiences. questions • Promote your and be Fan Page on interesting. other properties. Facebook Fan Page
Post Content Daily Use your own Photo and Share Content for personal pages. Daily (drip marketing). Share Inspirational Use your logo for Fan Thoughts. page and groups. Utilize Events, Messages to Fans and Group Members. Facebook Tips and Tools
BEGIN WITH THOUGHT PROVOKING WORDS LIKE… I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW? Helpful Way to Start and End the CONVERSATION
Metrics Plan Time ROI
Helpful Tools
• http://www.mnaonline.org/conferences.asp • http://www.hubspot.com/marketing-webinars • http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free- webinars-for-nonprofits-april-2010.aspx • http://www.nonprofitmarketingguide.com/resources/live-webinars Trainings • http://www.diosacommunications.com/services/webinars.htm • http://www.mnaonline.org • http://www.chrisbroagan.com/define-a-social-media-system-for-yourself • http://www.frogloop.com/care2-case-studies Websites • http://www.shareyourstory.com • http://www.sierraclub.org/welcome • http://www.healthychild.org Examples Helpful Links and Resources
Sommer Poquette @greatstart Greatstartforkids.com greatstartforkids@gmail.com Amy Hesse @kidsgreatstart Kidsgreatstart.org hessea@coorisd.k12.mi.us Connect With Us

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Best Practices for Using Free Social Media Tools to Engage Audiences

  • 1. Technology & Social Media Free or Low Cost Tools Best Practices Amy Hess, Sommer Poquette and Amy Coulter
  • 2. Today we will talk… •What, Why and Is it For You? •Twitter Best Practices, Examples, Tips and Tools. • Facebook Fan Pages Vs. Causes and Personal Pages. •Examples of Non-Profits using Social Media. •Determine your ROI for social media, realistically. •Free online tools and resources.
  • 3. Contributing Share Listen What?
  • 4. The Stats… -1,111,991,000 – number of Tweets to date. -3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) -200,000,000 – number of active users -100,000,000 - number of users who log on to Facebook at least once each day -133,000,000 – number of blogs indexed by Technorati since 2002 -70,000,000 – number of total videos on YouTube (March 2008 Deepening the Engagement. Reaching New People in a New Way = Embracing Social Change. WHY? Source: Future Buzz
  • 5. • Follow those Listen and Learn • RT Don’t Just Broadcast related to you. • Reply • Search key • #FF word on • Link Love Twitter. • Evaluate other Non-Profits and Organizations. Twitter Best Practice
  • 6. YES No  Okay with  You do not like candid transparency. feedback.  Understand or are  Does not want to invest willing to understand in the time. It might be the value. free but it takes TIME.  Will listen and learn.  You only want to  Can give up control. promote your cause.  Will invest in the  Don’t believe in social time. media etiquette. Is it for you?
  • 7. Link Love Replying To Being Replied To Conversation Listen, Share, Reply and Converse
  • 9. Facebook IS Fans Matter Communicate Not Twitter • Optimize • Do not cross • Welcome your post all of New Fans via settings. the time. a landing Allow for • Recognize page. fans to leave you probably • Social Media comments, have Policy. post pictures separate • Ask and videos. audiences. questions • Promote your and be Fan Page on interesting. other properties. Facebook Fan Page
  • 10. Post Content Daily Use your own Photo and Share Content for personal pages. Daily (drip marketing). Share Inspirational Use your logo for Fan Thoughts. page and groups. Utilize Events, Messages to Fans and Group Members. Facebook Tips and Tools
  • 11. BEGIN WITH THOUGHT PROVOKING WORDS LIKE… I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW? Helpful Way to Start and End the CONVERSATION
  • 12. Metrics Plan Time ROI
  • 14. • http://www.mnaonline.org/conferences.asp • http://www.hubspot.com/marketing-webinars • http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free- webinars-for-nonprofits-april-2010.aspx • http://www.nonprofitmarketingguide.com/resources/live-webinars Trainings • http://www.diosacommunications.com/services/webinars.htm • http://www.mnaonline.org • http://www.chrisbroagan.com/define-a-social-media-system-for-yourself • http://www.frogloop.com/care2-case-studies Websites • http://www.shareyourstory.com • http://www.sierraclub.org/welcome • http://www.healthychild.org Examples Helpful Links and Resources
  • 15. Sommer Poquette @greatstart Greatstartforkids.com greatstartforkids@gmail.com Amy Hesse @kidsgreatstart Kidsgreatstart.org hessea@coorisd.k12.mi.us Connect With Us