Google Penguin is a Google search engine algorithm targeting the websites violating Google’s Webmaster guidelines and engaging in web spam tactics to manipulate search engine rankings. It is important for you to know: ✓ Who got affected by Penguin? ✓ Which categories were affected? ✓ How to save your website? Know more about Grazitti Email Marketing Services, visit http://goo.gl/mYpY9

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Alok Ramsisaria
CEO, Grazitti Interactive
alok@grazitti.com
+1 650 641 1754www.grazitti.com
Things to know about Google Penguin

2. © Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
What is Google Penguin?
 Google Penguin is a Google search engine algorithm targeting the websites
violating Google’s Webmaster guidelines and engaging in web spam tactics
to manipulate search engine rankings.
 It is important for you to know:
 Who got affected by Penguin?
 Which categories were affected?
 How to save your website?

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Who got affected by Penguin 2.0?
Low Quality
Guest Post
Blog
Spamming
Poor,
Irrelevant
Link Building
Cloaking
 These site practice web spam practices such as:

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Impact of Penguin 2.0 on Website Traffic & Ranking – Category-wise
Industry Impact Industry Impact
Retailers & General Merchandise 33.00% Arts & Entertainment 15.50%
Real Estate 31.20% Health 15.40%
Dining & Nightlife 30.80% Home & Garden 15.00%
Internet & Telecom 29.10% Family & Community 14.20%
Law & Government 26.00% Apparel 13.40%
Finance 24.40% Hobbies & Leisure 13.10%
Occasions & Gifts 23.50% Jobs & Education 12.00%
Beauty & Personal Care 20.80% Sports & Fitness 11.50%
Travel & Tourism 17.30% Food & Groceries 7.80%
Vehicles 15.70% Computers & Electronics 3.70%
Which Categories were affected?

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How to save your website?
 Use Keywords in variations Instead of repeating one Keyword throughout your
content, use Derivatives and Synonyms.
For instance – Primary Keyword: Sleeping Bag, Derivative: U.S army sleeping bag,
Synonym: Slumber bag

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How to save your website?
 Create High Quality Content: There is no substitute for original and relevant
content. Having duplicate and copied can get you penalized.

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How to save your website?
 Gain quality inbound links: Get highest quality back links for your website. Avoid
creating back links in low quality websites or spam domains.

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How to save your website?
 Avoid Advertorials: Advertorials sell links that pass link juice and violates
Google’s quality guidelines resulting in reducing SERPs.

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How to save your website?
 Exact Match Anchor Text: Edit the keywords so that they are not exact matches.
Update all the anchor text to your brand related anchors and make them look
natural.

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Grazitti Search Engine Optimization Services
At Grazitti Interactive, we provide completely ethical, efficient & cost effective
SEO services. To get SEO strategy advice or SEO execution help
Visit us at www.grazitti.com
Our SEO services help you to achieve the following results:
Increase in Leads
Improved ROI
Improved visibility on search engines
Targeted visitors on your site
Proper website architecture
Improved User Engagement