Grazitti Interactive http://www.grazitti.com/ New Year is round the corner and SEOs are busy making strategies and resolutions for 2013. But before we do that lets rewind 2012 to take note of Movers & Shakers of the year. What Happened in 2012? 1. Google Panda This year Google Panda has been updated 13 times which has majorly impacted websites having: Duplicate Content in high volume Poor quality inbound links Too many irrelevant ads above the fold Keyword Stuffing 2. Google Penguin Google Penguin was launched later in April 2012 to keep a check on web spamming. The following spam factors are being monitored by Penguin: Spam blog comments Black hat link building schemes Exact Match Domains e.g. (xyz.com, xyz.org, xyz.net, xyz.other) Exact Match Anchor Text Keyword stuffing 3. Increased Focus on Reputation & Trust Reputation here refers to the credibility of website's content, design, and external links. Google, Bing, and other search engines liked and promoted consistent quality of reputed and trusted websites whereas others lost their SEO value. 4. Increased Communication via Webmaster Tools In the first two months of the year, Google sent out 700K warnings via Webmaster Tools to websites notifying them for their black hat links. 5. Decreased Organic Search Listings per Page on Google It was noticed that Google was displaying less than usual 10 results on some SERPs since April 2012. The % of SERPs was 1-4% initially, later it jumped to 18% in August 2012. 6. Infographic & Guest Blogging Links In July, Matt Cutts said that Google may discount the value of links generated by infographics. The same way they did with widgets. A similar warning was given to guest bloggers in Oct 2012. 7. Indexing iFrame Content iFrame links/content is now being indexed by Google. Also it was observed that iFrame links/content is not visible in the text only version of the cached copy of Google. To stay posted on the latest in the world of SEO, Visit http://blog.grazitti.com

1. Search Engine Optimization
Movers & Shakers
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2. 1
Panda
UPDATED
20 TIMES
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3. 2
Panda
Duplicate content in high volume
Poor quality inbound links
Too many irrelevant ads
Keyword stuffing
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4. 3
Penguin
Spam blog comments
Black hat link building schemes
Exact match domains
Exact match anchor text
Keyword stuffing
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5. 4
Google, Bing, and other
search engines increased
focus on Website’s…...
and
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6. REPUTATION
Refers to the credibility of
website’s content, design,
and external links
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7. TRUST
Refers to original content, organic
links, website usability experience,
and validity of website information
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8. 5
GOOGLE INCREASED
COMMUNICATION VIA
WEBMASTER TOOLS
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9. In the first two months of the year,
Google sent out 700k warnings via
webmaster tools to the websites
notifying them for their Black hat links
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10. 6
ORGANIC SEARCH
listings per page
decreased by 18%
by August
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11. 7
In July,
Matt Cutts said
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12. “Google may discount the
value of links, generated
by Infographics”
The same way they did with Widgets
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13. 8
It was observed
that
links/content
is not visible in the text only version
of the cached copy of Google.
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14. The parameters of SEO success are being redefined everyday.
To get SEO strategy advice or SEO execution help,
visit www.grazitti.com
To stay posted on the latest in the world of SEO,
visit blog.grazitti.com
© 2014, Grazitti Interactive

15. Thank you!
© 2014, Grazitti Interactive