2. I’ll Cover
‣ The cost of bad usability
‣ Data on successful apps
‣ Examples of good and bad usability
‣ How to easily improve usability
‣ Your apps & problems
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3. gravityswitch.com/andevcon
My Goal
‣ Help you understand usability
‣ Make it simple to improve
‣ Everyone leave here with 3 practical
things they can do to improve their
app THIS WEEK.
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Why 1 Week?
We tried the software & user tested
Pain points were SUPER obvious
Perfect is the enemy of good
Winners ship
We don’t need longer
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45. gravityswitch.com/andevcon
⇥ Technology ⇤ Design ⌅ Usability ⇧ Business
Geeks start it.
(Programmers, NASA
engineers, etc.)
You won't hit the majority until you
have a commercially viable product!
The building blocks
of technology
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48. gravityswitch.com/andevcon
Apps that “get it”
In 2008, Pandora built an iPhone
app that let people stream music.
Almost immediately, 35,000 new
users a day joined Pandora from
their cellphones, doubling the
number of daily signups.
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Top iPhone apps
3% Use video
3% Use the camera meaningfully
4% Use tilt meaningfully
11% Use GPS
15% Are multiplayer
4% Use two of these features
0% Use three or more
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58. Are You Focused?
‣ Useful BECAUSE it’s mobile?
‣ Uses touch to *enhance* experience
‣ How many of the following does it use?
- Camera
- Video
- Tilt
- GPS
- Multiplayer
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21 Games (+9)
4 Photo (+2)
2 Social networking(+2)
1 Education (+1)
1 Entertainment (+1)
1 Weather (+1)
0 News (-2)
0 Music (-3)
Apple “Hall of Fame”
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surveys
‣ do we call it refresh or reload?
‣ does this make us look like hacks?
‣ which tagline works best?
‣ which icon gets the most traffic?
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surveys
‣ do we call it refresh or reload?
‣ does this make us look like hacks?
‣ which tagline works best?
‣ which icon gets the most traffic?
you can A/B test
these too
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The Laws
Under Section 508 (29 U.S.C. ‘794 d),
[government] agencies must give disabled
employees and members of the public
access to information that is comparable to
access available to others.
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The Laws
ADA Title III governing public
accommodations for private entities
prohibits discrimination, requires access to
services and facilities, and requires effective
communication.
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Title I - Communication
‣ Advanced Communication Services
(VOIP, text, email, IM, Video
communication, etc.)
‣ Web browsers on mobile devices
‣ (Hearing aid happens at system level)
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Title II - Video
‣ Mostly about TV
‣ TV => Internet must maintain captions
‣ Emergency Information (i.e. 911)
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The Numbers
‣ 0.3% of the US is blind
‣ 0.3% of the US are functionally deaf
‣ 2.3% of the US are hard of hearing
‣ Many Android Users on Gingerbread
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Write it down
If you don’t have analytics, get them!
If you have them, look at them!
If you look at them, change your behavior!
Tuesday, May 28, 13