Mais conteúdo relacionado Semelhante a Video Seo Tips for Websites (20) Mais de Grant Crowell (10) Video Seo Tips for Websites2. What is “Website Video SEO?”
Optimizing video on a website
YOU control to rank in the
search engines and get found
by others
Unique video content published
directly to your website
Unique pages on your website
devoted to video
Video content, and text content
around the video, indexable by
search engines
Site navigation with inbound links
to your video content
Sharing and syndication capabilities
Video SEO for Websites ©2008 Grantastic Designs, Inc. 2
5. The Present and Future
2008…
Video on independent
websites is quickly, and
heavily, indexed and ranked
by the major search engines
2009…
Website design with video
will be essential for search
marketers to know how to
optimize for
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6. Advantages
Website Video’s
advantage over
regular Website SEO…
More ways to optimize
the same content!
Can be “duplicated” on
3rd party websites
(including video sharing
websites) without any
spam penalty
More text and pages to
optimize around. (Can do
a description article AND
transcription)
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7. Advantages
Video SEO advantages your own website has over
(and other video sharing sites)
Multiple text pages with the same video content can all show
up in the search engine results pages.
Direct links from search results to your own Website
You control the URLs
More content you can insert
You control the visitor experience
Better customer engagement features
Better branding
Better tracking capabilities
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8. Components of Website Video SEO
Site Structure
Site Map
Site Navigation
Page Layout
HTML Content
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9. Site structure
Create a unique URL for each video
Have a small number of videos?
Include the word “video” at the end of your page file name
(separate with dashes)
Have a decent amount of videos?
Created a top-level “Videos” folder and put in your site
navigation. (Including as a text footer link)
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10. Site Structure
Have a large (and growing) amount of videos?
Subdomain– videos.[companyname].com
.tv extension–good opportunity to associate your video
content with available keyword-related domains.
If you are considering a domain update, consider domains
that start with a popular, targeted keyword and end with
“video” or media”. (Example: ShellyPalmerMedia.com)
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11. Page Layout
Text around
the video
Cross-linking
Cross-linking
Text around
the video Cross-linking
Text around
the video
Keyword Tags
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13. Site Navigation
Cross-link video
categories with other
areas of your site
Have long videos?
Break them up!
People will be more likely
to watch short segments
and click on to the the
next video
Plus, its more pages,
more optimized content!
You can still show the
long format video – no
spam penalty.
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14. Multiple formats
Original Blog Site Direct integration of
metadata content to online
video platforms
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15. Website Video SEO MISTAKES
Putting video-related text inside Ajax, Javascript,
or Flash. (Make it HTML.)
Having the video pop up on a separate page with
no content appearing.
Using a video platform that doesn’t support
Individual pages with text components
Recognizable URLs
Cross-linking to other videos
Cross-linking to related non-video (text) content
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16. Website Video SEO MISTAKES
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17. Website Video SEO MISTAKES
Video SEO for Websites ©2008 Grantastic Designs, Inc. 17
18. Website Video SEO MISTAKES
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19. Website Video SEO MISTAKES
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20. Video publishing platforms for Website SEO
Large amounts of regular video?
Consider a professional Video SEO
publishing solution that integrates with
your on websites
Individual page creation for each video
with medta entry
Automated categorization and MRSS feeds
Speech-to-text recognition for automated
transriptions
Budget-oriented? Consider desktop
software
Adobe Premiere Pro and OnLocation
Video SEO for Websites ©2008 Grantastic Designs, Inc. 20
21. Listen to our podcast
on iTunes!
About the Presenter
Reelseo.com/grant
Questions? Comments?
Requests? Care for a mint?
grant@reelseo.com
© 2008 Grantastic Designs, Inc.