5. always on multiscreen
Our time online is spread between 4 primary devices *
(average time per interaction - in minutes)
17 30 39 43
Smartphone Tablet PC / Laptop TV
* Source : Google
6. how we use the web evolves
2006 2011
* Source : Alexa
7. 10 hours / week 8 hours / week
Online Social Media
* Source : Comscore / Comreg 2012
8. Average Time Spent: Portals vs Social Networks (USA) *
(average time per usage / day - in minutes)
30
Social
Networks
25
20
Portals
15
Nov 2010
Dec 2010
Jan 2011
Feb 2011
Mar 2011
Apr 2011
May 2011
Jun 2011
Jul 2011
Aug 2011
Sep 2011
Oct 2011
Nov 2011
Dec 2011
* Source : Business Intelligence