Workshop delivered for the Texas Certified Public Manager (CPM ) Program, June 2010. For more information on Gov 2.0, please visit http://topics.govloop.com/gov20

1. SOCIAL MEDIA IN THE CITY
June 11, 2010
By:
Andrew Krzmarzick
GovLoop, Director of
Community Engagement

2. AGENDA
 What’s Gov 2.0?  Generation C
 Web 2.0 / Social Media?  Before You Begin
 Blogs  Crowd Sourcing
 eDocuments
 Open Data
 Wikis
 Social Virtual Networks  Mobile Devices
 Twitter
 Podcasts
 GovLoop.com
 Facebook  YouTube
 LinkedIn
 Second Life

9. WHAT’S WEB 2.0?

11. FOUR GENERATIONS
Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January-February 2000.

12. A NEW GENERATION
How about “Generation C” ?

13. “…an avalanche
of consumer generated
‘content’…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004

14. Generation C
By Dan Pankraz

15. FACT:
GEN C is a mindset
covering digital
creatives aged 10-35

16. Source: Flickr – lyzadanger’s photostream

17. “GENERATION C”
Someone of ANY age
who is actively using social media
and engages others on the Internet
with a "2.0" mindset:
creative, collaborative
and community-oriented.

18. “GENERATION C”
Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 13% 35%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.

19. 2.0
1.0

22. “GENERATION C”
Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

23. BEFORE WE BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents, citizens.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.

24. BEFORE WE BEGIN…

25. An Integrated Approach to Citizen Engagement
Traditional New
The Destination
Content Vehicles “Conversation” Vehicles
Newsletters
Forms Your
Target
Current Website Content
PSAs
Website
Video Content
Training Clips
Succession Planning
Historic/Event Photos
Employees in Action
Citizen Engagement
Teleconferences
Audio Content
Mentor Calls
Events/Conferences
Customer Service
Employee Development
Jobs/Recruitment Activity Measurement/ROI =>

26. BEFORE WE BEGIN…

27. BEFORE WE BEGIN…

28. BLOGS
What is a Blog?
a. an online journal or diary
b. a “time bandit” that thwarts
my team’s productivity
c. abbreviation for “web log”
d. a creature from a bad sci-fi movie

29. BLOGS
Which of the following have a Blog?
a) Los Angeles Fire Department
b) City of Austin, TX
c) City of LaSalle, IL
d) City of Levelland, TX
e) All of the Above

30. BLOGS
Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!

31. BLOGS
4 Ideas
• Convert newsletters to online communication
(real-time sharing!)
• Present plans and elicit feedback
• Post videos, photos more quickly
• Invite citizens / guests to post

32. EDOCUMENTS

33. WIKIS
What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above

34. WIKIS
You call this fast?

35. WIKIS

36. WIKIS
1. Why? Tie to mission, goals, objectives, needs, gaps.
• Provide a space for community collaboration
• Draw upon intelligence of the crowd
• Create a directory / resource list

37. WIKIS WIKIS
Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!

38. SOCIAL VIRTUAL NETWORKS
Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!

39. SOCIAL VIRTUAL NETWORKS
Transforming Government

40. SOCIAL VIRTUAL NETWORKS
Information
Ideas
Insight
Sharing Issues
Individuals
Intelligence

41. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
• Free
• “Micro-blogging”
• 140 characters or less
• Send and read user updates
 aka “Tweets”
• Text-based, but can post links / photos
• Anywhere, anytime via cell or computer

42. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
GovTwit.com
• State/Local = 900+
• Federal Agencies = 500+
• Dept of Defense = 150+
• Hawaii = 8

43. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
wefollow.com/twitter/Texas

44. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why?
 Crowd-sourcing ideas to improve services
 Communicating with / to citizens
 Posting links to key information
 Reporting incidents, sending alerts
 Promoting events, surveys, studies, etc.

45. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

46. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS

47. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Groups

48. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
1. Why? Tie to mission, goals, objectives, needs, gaps.
 Recruit candidates for open positions
 Find job candidate references/recommendations
 Launch discussions with industry / other agencies in groups

49. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
“Use of Facebook has really exploded...Local government should really want to use
this sort of social networking tool. We set up blockwatches, so people can let
each other know about suspicious activities and crime in their
neighborhoods…a Facebook-like social networking tool might allow local
government to quickly dispel rumors and calm out-of-control fears during
[emergencies]…” - Bill Schrier, Seattle CIO
http://www.digitalcommunitiesblogs.com/cgi-bin/mt-search.cgi?tag=blockwatch&blog_id=7

50. KNOWLEDGE
SOCIAL VIRTUAL NETWORKS

51. The
Story

52. Why
Problem:
Millions of government employees
working on similar issues but no safe place
to connect and share best practices.
?
Solution:
Online community.
Hub to connect disparate conversations/events.
New technology leveraged to collaborate.

53. What is
Find and contribute
Research
best practices
the latest
trends
Solve
government
problems
?
Learn about the
Connect with peers latest solutions
MISSION: “Connect Government to Improve Government”

55. Founder
• Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies
• Innovator: Co-Founder, Young Government Leaders
• Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner
• Speaker: 25+ Conferences, Brookings, Harvard Kennedy School
• Author: Wikinomics, Federal Times, Public Manager
• Athlete: Used to be good at golf – 3rd in State
• Scholar: Miami (OH) and UPenn
• Gentleman: Likes Cats and Babies

56. Evolution
SEP 2009:
Adding New 20,000
Features Members
JUN 2009:
Passionate 10,000
Federal Members
Employee JAN 2009: President
Community and CEO,
Leaders Build Team
JUN 2008:
GovLoop
Launched Passionate Recognized
Volunteers Need for More
JAN 2008:
Resources
Idea
Conceived

57. Members
30,000
…and growing rapidly
 California CTO
 City Managers
 State/Local CIOs
 Public Information Officers
 Etc...

58. Members
600+ Texans

59. CROWD SOURCING

60. CROWD SOURCING

61. CROWD SOURCING

62. CROWD SOURCING

63. OPEN DATA

64. OPEN DATA

65. OPEN DATA

66. RSS
What does RSS stand for?
a) Like K.I.S.S., only R.S.S.
b) Rhapsodically Syncopated Sound
c) Really Simple Syndication
d) None of the above

67. RSS

68. PODCASTS
Q. What’s the difference between
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video

69. PODCASTS

70. PODCASTS
Why?
• Provide public service
announcements
• Train personnel
• Tell your history
• Conduct a free
“Radio Show”
• Make info available in
people’s hands

71. PODCASTS
Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!

72. VIDEO SHARING
Why/How do you use ?

73. VIDEO SHARING

74. VIDEO SHARING
Why?
 Capture public
events / meetings
 Promote your city
for potential visitors
 Succession planning,
prepare/share with
the next generation

75. MOBILE PHONES/DEVICES
What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
Apollo space program…”
- Wes Ferguson, Author of
Moving at the Speed of Creativity

76. MOBILE PHONES/DEVICES

77. MOBILE PHONES/DEVICES

78. MOBILE PHONES/DEVICES
1. Why? Tie to mission, goals, objectives, needs, gaps.
 Text message alerts
 Apps
 Faster than email (if no smartphones)

79. WEB-BASED CALLING

80. SOCIAL BOOKMARKING

81. WIDGETS

82. VIRTUAL WORLDS
What’s the coolest name for an
avatar in Second Life?
a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar

83. VIRTUAL WORLDS

84. LEGAL ISSUES
• FOIA: the proposed agreements recognize that we adhere
to the Freedom of Information Act.
• Advertising: providers have assured that they will eliminate
or minimize advertising and that they have no intention of
adding advertising that they do not currently display.

85. POLICY ISSUES
Privacy
Employee Activity
Paperwork Reduction Act
Cookies
http://www.whitehouse.gov/blog/Enhancing-Online-
Citizen-Participation-Through-Policy/
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf

86. SECURITY ISSUES
RISKS RECOMMENDATIONS
•Impersonation / info integrity • Cybersecurity policy official
• Unwanted surveillance • National strategy
• Compromised intelligence • Public awareness campaign
• Infrastructure threats • Incident response plan
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

87. HUMAN RESOURCES ISSUES
RECRUITMENT RETENTION
• Be cool / innovative • Use ‘em or lose ‘em!
• Be where they are • Knowledge transfer
• Boomers “retiring” • Alumni network
• Set clear boundaries • Emergency corps
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

88. WHAT’S NEXT? Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success. Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis

89. WHAT’S NEXT?
WEB 3.0?
• 3-D
• Mobile / Clouds
• Aggregation

90. THANK YOU!
FOR MORE INFORMATION:
HTTP://WWW.GOVLOOP.COM
ANDREW KRZMARZICK
Phone: (202) 352-1806
Email: Andrew@GovLoop.com
Blog: http://GenShift.com
Twitter: @krazykriz
Slideshare.net/govloop
Linkedin.com/in/andrewkrzmarzick