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1. Redefining Business Ownership
Changing Skin. Changing Lives.
CONFIDENTIAL [1]

2. Partnering with Entrepreneurs to
Deliver Breakthrough Skincare Solutions
and Substantial Income Potential
CONFIDENTIAL [2]

3. Convergence is Creating New Business Opportunities
+$2.5 Billion Spent
Breakthroughs
Annually on
In Skincare
Anti-aging
TRADITIONAL
Business Models are
OBSOLETE
Shift in
Rise of the
Power from
Social
Corporations to
Economy
Individuals
CONFIDENTIAL [3]

4. The Right Business Model,
at the Right Time, in the Right Market
Products Presence
Clinically Proven Solutions Trusted Dermatologists,
That Deliver Results Established Brand
Support Direct Sales Model
to Monetize with Low Cost
the Value of Entry,
of Your Network High Profit Potential
Programs Profit
CONFIDENTIAL [4]

5. An Opportunity to Participate
in a Billion Dollar, Growing Market
U.S. Spending on Anti-Aging Skincare
$5.0 Billion
Significant
Market Expansion
$2.5 Billion
2009 2015
Source: Euromonitor, Global Industry Analyst
CONFIDENTIAL [6]

6. A Synergistic Approach to Skincare
AMP-MD Delivery System
ANTI-AGE Regimen
Patent Pending System
Comprehensive Ensures the Delivery of
Regimen Supports Key Anti-Aging
the Natural Ingredients into Upper
Processes that Layers of the Skin
Strengthen the
Skin’s Structure
 Designed for the Prevention and Correction of the Visible Signs of Aging
 Combines the Right Ingredients, in the Right Formulations, in the Right Order
 No Prescription Required, 60-Day Satisfaction Guarantee
CONFIDENTIAL [8]

7. Clinically Proven Benefits
Average Improvement Before Treatment*
54% Radiance
51% Even Skin Tone
48% Fine Lines
46% Wrinkles
43% Visible Pores
43% Brown Spots
36% Softness
% of Participants Experiencing an Improvement After Treatment*
100% Skin Texture
89% Fine Lines
84% Overall
84% Moisturization
68% Firmness
53% Even Skin Tone
36% Pore Size
Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet CONFIDENTIAL [9]

8. Transformative Results
BEFORE AFTER
CONFIDENTIAL [ 10 ]

9. Presence
CONFIDENTIAL [ 11 ]

10. Trusted Dermatologists
Two of the Most Recognized
Names in Skincare
“ dream
A dermatological’sdream team
A Dermatological Dreamteam.
A dermatological Health Team
— Women
”
-Womens’ Health Health
-Women’s
 Successful Entrepreneurs
 Trained at Stanford University School of
Medicine
 Creators of Proactiv®, the World’s Most
Successful Acne Treatment
 Redefined the Market for Acne Skincare,
Redefining Anti-aging Skincare
CONFIDENTIAL [ 12 ]

11. Our Direct Sales Model
Focuses on Where the Power Resides
2010
Direct Sales
the Rising Star in Direct Sales
2007
Retail Sales
A Leading Clinical Skincare Line in Prestige Department Stores
CONFIDENTIAL [ 15 ]

12. Established Brand with Significant Media Coverage
Print Television Web
More Media Coverage
than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising CONFIDENTIAL [ 13 ]

13. A Unique Model
 Leverage Your Network
 Share the Product
 Scale Efficiently and Quickly
 No Product Inventory
LOW Cost of Entry HIGH Profit Potential
 Return on Your Investment
in the First Month
 Long-Term Residual Income
 Unlimited Earning Potential
CONFIDENTIAL [ 16 ]

14. Leverage the Exponential Value of Your Network
you
 Multiple “Generations” of Connections Drives Incremental Opportunities
 Technology Enables Leverage, Speed and Duplication
 Multiple Sources of Income: Sales and Commissions
CONFIDENTIAL [ 17 ]

15. Programs
CONFIDENTIAL [ 18 ]

16. Proven, Turnkey Business Support
Customer Care Assessment Tools Training
Email and Phone Sophisticated Ongoing Skincare
Access to Registered “Prescription” Tools and Business
Nurses with and Guidelines for Education From
Dermatology Determining Leaders in
Experience Skincare Needs the Field
Business System
Comprehensive Online and Offline Tools
to Run Your Business Anytime, Anywhere
CONFIDENTIAL [ 19 ]

17. A Business Opportunity
for Entrepreneurs with Diverse Backgrounds
Stay-at-Home Mother and Wife of Former Major League Baseball Player
Country Music Writer | Corporate Chief Financial Officer | Aesthetician
Elementary School Teacher | Luxury Real Estate Agent | Attorney
Home Schooling Mom| Pharmaceutical Sales Representative
Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist and
Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer
CONFIDENTIAL [ 20 ]

18. Success Stories

19. Start Your Own Business Today
It Takes Minutes to Get Started
 Complete Online Application
 Choose Your Product
IMMEDIATE…
… Creation of Personalized Storefront
… Access to Business Tools
… Delivery of Display Products and Materials
CONFIDENTIAL [ 21 ]

20. Big Business Launch Kit
$695
Over $1,300 in value,
includes everything you
need to successfully
launch your
Rodan + Fields Business

21. RFx Express Business Kit
$995
Over $1,800 in value,
includes everything you
need to begin building
your Rodan + Fields
Business fast and help
others do the same

22. Earn a Return on Investment Within Month 1

23. Long Term Income Potential

24. Lifestyle
May 4th – May 8th
2011

25. The Right Business Model,
at the Right Time, in the Right Market
Products Presence
Programs Profit
CONFIDENTIAL [ 22 ]

26. Imagine if your partnered with the doctors when they
created Proactiv and transformed the acne market…
They are now doing for aging skin what they did for acne,
an even bigger category.

27. Redefining Business Ownership
Changing Skin. Changing Lives.
CONFIDENTIAL [ 23 ]