Marketing operations (MO) plays a key role in setting a measurement agenda for the marketing department. This white paper lays out the five ways MO can drive measurement of marketing ROI. (Originally appeared in August Lenskold Group newsletter.)
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Whitepaper Marketing Ops Role In Marketing Roi Becker
1. Marketing Operations Role in the Measurement of
Marketing ROI
Prepared by:
Mayer G. Becker
National Practice Director, Enterprise Marketing
MarketSphere Consulting, LLC