Delivered in a half-day workshop held on December 2012 for Indonesia state-owned electricity company's Social Media Ambassadorship program.

2. INTRODUCTION

3. • Understanding Blogging
Techniques and Strategies
(8AM-9AM)
• Managing and Monitoring in
Twittersphere (9AM-10AM)
• Coffee Break (10AM-
10.15AM)
• Commencing Facebook
Traction and Engagement
(10.15AM-11AM)
• Photoblogging with
Instagram (11AM-11.30AM)
• Optimizing YouTube
(11.30AM – 12PM)
TRAINING AGENDA

4. BLOGGINGTECHNIQUES AND STRATEGIES

5. • Promote our blog (for sure!) in any appropriate
materials (email footer, mailing lists, forum, social
networks, name card if necessary and even verbally)
• Cross post and (again) promote it upon publishing or
writing content, aimed to get the “viral effect”
• Enable comment, regardless the moderation
• Link to other blogs: colleague, friends, relatives,
experts, idols
• Link posts to other sites
• Do “blog walking” once a while
GETTING THE TRACTION

6. • Register into directory to get the exposure
• Join blogging network or community
• Above all, CONTENT is KING. It always be!
 Write interesting pieces, and regularly
 Be confident with your writing style
 Watch out other similar blogs out there
 Learn from the master
 Enrich posts with picture, and video if necessary
 Explore various type of pieces available (such as links,
quotes)
GETTING THE TRACTION (cont’d)

7. • Not only enable, but
moderate comment as well to
avoid spam
• Reply the comment posted,
especially when answer is
needed concisely and politely
• Pick a though-provoking topic
as it will stimulate others to
read and in the end leave
comment
OPTIMIZING THE ENGAGEMENT

8. • Leave our mark when visiting other blog
 It means that we have read it
 A way to appreciate the post
 Hope other blogger will do the same like what we did
 Write a meaningful, useful, and if possible insightful
comment
 Have at least two or three sentences
• Spend time to mini-research our readers
– To know their profile
– To understand what catches their attention
OPTIMIZING THE ENGAGEMENT (cont’d)

9. • What we will blog for?
• Decide on engine (i.e.
WordPress, TypePad,
Blogspot, Drupal, Joomla)
• Host by our own versus
third-party (hosting
provider or platform
provider)
• Choose hosting or third
party provider
THINGS TO CONSIDER

10. • Pick up our preferable
theme and layout
• Enable necessary apps and
elements
• Set alert on our own and
everyone comment
• Monitor and check control
panel regularly
• Keep sharing spirit alive!
THINGS TO CONSIDER (cont’d)

11. • Always try to explore the possibility to link with our
previous post
• And don’t forget to do it with other sites too
• Title of our article must be SEO-friendly
• Watch out on file naming prior to uploading picture
or any other files
• Our writing ORIGINALITY really matters , as a basis
for search engine ranks the site
• NEVER try to twist or re-write content from other
posts
SEARCH ENGINE OPTIMIZATION

12. • Put credit whenever quoting other blogs, and
sourced link
• Give credentials when using files which are not our
own, respect Intellectual Properties and to avoid
possibly legal matters
• Define major beats in our blog
• Create categories and use them effectively
• Be relevant and wise in defining and utilizing tag
• Identify popular keyword and optimize it for future
posts
SEARCH ENGINE OPTIMIZATION (cont’d)

13. TIME FOR EXERCISE

14. 1. Form a group of five
2. Each group may decide on preferred blog platform
3. They have to create a ‘complete’ 300 words post in
30 minutes
4. Writing topic is good and interesting stuff about:
a. Our company
b. Our office colleague, department
c. Working environment or organizational culture
d. Our personal life
e. Anything related to the company or ourselves
EXERCISE INSTRUCTION

15. 4. A post constitutes
with at least 1 (one)
picture and 5 (five)
paragraph
5. Each paragraph will
have at least 3
(three) sentences
6. The post should be
classified in at least
one category and two
tags
EXERCISE INSTRUCTION (cont’d)

16. Credit: Omanus.com
TWITTER MANAGEMENTAND MONITORING

17. • Interesting post is inevitably mandatory
• Write with our own style
• Don’t shorten every single word or most of it
• Use hashtag (#) or number for serial tweets
• Avoid self-centered posts
• Keep tweeting regularly to make ourselves “read”
• Do test by tweeting various contents to know which
post in particular attract our followers at the most
• Posts “light” tweets in the morning
MAINTAINING TRACTION

18. • Pick up and publish “practical” tweets in day time
• Night is the time for “entertaining” post(s)
• Scoping what we tweet in our Twitter bio
• Let people know us further through Twitter profile
• Place in proper profile picture (clear, firm)
• Follow insightful and informative account to get the
inspiration what to tweet
• Categorize our account and join in the directory
• Focused tweets attains sustained and loyal followers
MAINTAINING TRACTION (cont’d)

19. • Schedule our tweet
during busy day or for
particular events
• Don’t expect people will
read all of our tweets
except we mention
them
• Decide which language
to use (if necessary)
• Unfollow is just ONE
CLICK away
MAINTAINING TRACTION (cont’d)
Credit: Sidomi.com

20. • Always remember,
Twitter is social
network for
INFORMATION
• Leave a reply when
mentioned even
just to say “Thank
you”, especially
from someone we
know
ENGAGING WITH OTHERS
Credit:Teachtaught.com

21. • Mention other accounts for important event
• Give compliment for something to celebrate about
• Reduce the midnight post unless we have
insomaniac or different time-zone followers
• Reply is always to reply and ReTweet is always for
forwarding or broadcasting tweets
• Utilize Direct Message if conversation is too
frequent and personal
ENGAGING WITH OTHERS (cont’d)

22. • Remember the “40:40:20 composition”: 40%
tweets, 40% replied and mention, and 20% reply
• One-way account never gives a reply
• When citing a tweet, mention the source (with or
without “@”) or use double quotes (“”)
• Indonesian Twitterverse busiest day and time are
Thursday night, followed by Friday night and all
day on weekends (*SalingSilang latest report)
• All tweets are DOWNLOADABLE (NEW!)
ENGAGING WITH OTHERS (cont’d)

23. • Tons of apps and tools out
there. TweetDeck,
HootSuite, and
SproutSocial are three
among others
• Twitter only provides web
for simply tweeting
activities and open its API
• Third party utilizes API to
offer necessary apps and
tools
HOW TO MANAGE AND MONITOR

24. • It is important to manage several
accounts own by an entity,
department, organization,
institution or corporation
• Slightly important for more than
two accounts hold by same
person
• Embrace Twitter Lists and
Columns to classify and monitor
similar accounts
HOW TO MANAGE AND MONITOR(cont’d)

25. • We could use scheduled tweets, but no tools for
recurring’s due to Twitter policy
• Might need to mute tweets and or accounts for a
while, for some reasons
• Hashtag is column-able too
• Pick-up which services utilized for picture, video and
links
• Set-up the notification (sound, alert, pop-up
window)
• Embrace ‘block’ and report as spam’ wisely
HOW TO MANAGE AND MONITOR (cont’d)

26. • Particular tweets with certain period of time
• Search first and analyze later
• Based on specific keyword(s)
• Manual vs Automatic
• Various tools: Radian6, ThoughBuzz, Brandtology,
SalingSilang
• Impossible to get result with 100% accuracy with
automated software
• Engine inside the software will always learn new
things
ANALYZE TWEETS

27. • Furthermore, analyst help
(read: manual intervention)
will always needed
• Exception: protected
accounts and definitely
aL4Y tweets
• Within the tool, we could do
analysis automatically and
get the result in timely
manner
ANALYZE TWEETS (cont’d)

28. • Few software allows user to manage their Twitter
account directly
• Most of them are offered in trial and freemium
model
• Always possible to analyze everything, even our
direct competitor
• Result yielded in various format. TXT, PDF, HTML,
XLS are the most common
• For pictures, do utilize Twitpic to attain user views
• For tweet with links, put Bit.ly on the map
ANALYZE TWEETS (cont’d)

29. 15 MINUTES COFFEE BREAK

30. WRAPPING-UP FACEBOOK

31. • Pretty similar content characteristics like in other
social networks
• But Facebook is network of FRIENDS, either meet
in-person or online. You decide! 
• Therefore, more personal life posts are frequently
found in this respective network
• Tag our friends in post, conversation, and photo
properly and wisely
• Form a group to accommodate similar interests
• Might decide to allow post exposed in our timeline
COMMUNICATION TECHNIQUES

32. • Traction and engagement measured through
– Comment
– Share
– “Like”
– Fan Page
– Subscriber
– “Talking This”
– Check-Ins
• Fake and spammer accounts are always there
• Tools: SproutSocial, HootSuite, TweetDeck and
many more
UNDERSTANDING MEASUREMENT METRICS

33. PHOTOBLOGGING WITH INSTAGRAM
Credit:VentureBeat

34. • Utilize proper hash tag so our pictures will be easily
found
• Not only proper, but also popular hash tag
• Check for popular hash tag all over the web and pick
that suit
• Whenever needed and possible, optimize the
number of maximum hashtag, which is 30
• Beautiful and meaningful pictures are always
everyone’s fave.
ATTAINING TRACTION

35. • Unfiltered photo usually
gets more “Likes”
• Align filter
implementation with
photo theme
• Cross-post to wherever
possible (Flickr, Tmblr,
Facebook and Twitter)
(Credit: Gigaom)
ATTAINING TRACTION (cont’d)

36. • Learn basic
photography
(composition, angel,
lighting, etc)
• Identify spammer by
observing his/her
account
(Credit: businessinsider.com)
ATTAINING TRACTION (cont’d)

37. • Again, reply comment
if we feel it’s necessary
• Be honest. State the
gear for picture taking
e.g. prosumer camera,
digicam, DLSR, or
others
• One always like to
engage with truthful
member
GETTING THE ENGAGEMENT

38. • Like blog, do “photo
walking” regularly
• Like pictures and leave
stand-amongst-the-
crowd comment
• Promote it at
Instacanv.as and
Instagram Photo Gallery
(Credit: Forbes)
GETTING THE ENGAGEMENT (cont’d)

39. OPTIMIZING YOUTUBE

40. • Create quality and
compelling video
• Publish using SEO best
practices
• Engage with
community, inside and
outside the world’s
second biggest search
engine
THINGS TO DO

41. • Make sure tags are relevant with content
• The more tags the merrier. Just don’t abuse it
• Spread tags out among our clips
• Use adjectives. Folks are browsing and use
adjectives to find what they want to view
• Utilize some category descriptor tags
• Match our title and description with our most
important tags. Basic SEM practice applies
• Don’t use natural language phrases and waste tag
space on words like “and” or “to”
THINGS TO DO (cont’d)

42. • Write as “original” as we could with our writing style
• Different media, different content
• Content is KING, traction is QUEEN and engagement is
ACE
• Be CONSISTENT in creating username for any (type) of
social media accounts, to be easily remembered
• Be thoughtful PRIOR to posting as Search Engines crawl
almost everything, including our content
• Quality of follower somehow is more important than its
quantity
• Keep the SHARING spirit ALIVE
SUMMING EVERYTHING UP

43. THANK YOU!