LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group
3. Mitch Miles
Social Media Training
The 26.2 Group
4. Our Roadmap
Develop Your Personal Brand & Profile (Today)
Personal Branding
What Is LinkedIn
Why LinkedIn
Professional Profile
Manage Your Professional Brand & Profile (8/1/12)
LinkedIn Applications, Tools
Connect Your Professional Brand & Profile (8/8/12)
Job/Career Best Practices
5. Wednesday, July 25th 2012:
Develop Your Personal Brand & Profile
LinkedIn Overview
Create Your Professional Profile
Professional Headline
Establish Your Unique LinkedIn URL
Professional Headshot Photo
Summary Statement
Skills & Expertise
6. Wednesday, August 1st 2012:
Manage Your Professional Brand & Profile
Leveraging Connections, Colleagues, and Classmates
Importing Your Address Book
Advanced People Search
Understanding Company and Groups Sections
Professional Recommendations
LinkedIn Answers
7. Wednesday, August 8th 2012:
Connect Your Professional Brand & Profile
Job Search Best Practices
Navigating the Learning Center
Career Applications: Resume Builder, JobFinder
LinkedIn Today
Engaging HR, Recruiters, and Staffing Organizations
Use the JobInsider Toolbar
*Professional Photo Day – Professional Dress
16. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. ASK and ANSWER QUESTIONS
6. Seek Introductions
7. Gather Recommendations
17.
18. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. ASK and ANSWER QUESTIONS
6. Seek Introductions
7. Gather Recommendations
19.
20. Personal Brand Defined …
… stimulates a meaningful emotional response
in another person or audience about the
qualities or values for which that person stands.
• What are the emotions he or she evokes?
• What are the values and qualities that come to
mind when you think of that person?
22. “reserving a word or phrase in the mind of another.”
Steps to determine your Personal Brand
1.Identify the emotion you want to evoke in your audience.
2.Identify the word or phrase that reflects that emotion you want
others to associate with you.
3.You must consistently engage in intentional behavior that
promotes and reinforces the word or phrase you have chosen.
22 Immutable Laws of Branding
Al and Laura Ries
23. my ONE word/phrase
is
“ENCOURAGE, TO ENCOURAGE”
•Am I Encouraging?
•Would this Encourage or Discourage?
•Do I bring a smile or a frown when I am around others?
•Praising or Putting Down?
•Is my tone Kind or Mean?
38. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.
39. 100% Profile
1. Professional Profile Photo
2. Profile Summary with Specialties
3. Obtain at least 3 Recommendations
4. Education History
5. Current Employment Position
6. 2 Past Employment Positions
41. **Attend all three sessions and receive the
following bonuses:
•Free Professional Headshot: Suitable for LinkedIn
and other online platforms.
• August 8th 2012 is Professional Headshot Day
55. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
mitchmiles - Twitter
www.gothe262.com - Web
LinkedIn.com/in/mitchmiles - LinkedIn
mitch@gothe262.com - Web
Editor's Notes
I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
50% of members are from outside the US 1 new user added every second
50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
Robert Plutchik's theory Plutchik's Wheel of Emotions This says that the basic eight emotions are: Fear → feeling afraid. Other words are terror (strong fear), shock , phobia Anger → feeling angry. A stronger word is rage . Sadness → feeling sad. Other words are sorrow , grief (a stronger feeling, for example when someone has died) or depression (feeling sad for a long time). Some people think depression is a different emotion. Joy → feeling happy. Other words are happiness , gladness . Disgust → feeling something is wrong or dirty Trust → a positive emotion; admiration is stronger; acceptance is weaker Anticipation → in the sense of looking forward positively to something which is going to happen. Expectation is more neutral. Surprise → how one feels when something unexpected happens Book Two of Aristotle's Rhetoric This theory says that the emotions are: Anger , opposite calmness (not feeling excited) Friendship ( Love ), opposite enmity (feeling hate) Fear, opposite confidence (having no fear) Shame, opposite shamelessness (shame: how one feels about one's past bad actions or thoughts; shamelessness: one does not feel shame, but others think one should.) Kindness (benevolence), opposite unkindness (kindness: when people are good to other people) Pity (when people feel sorry for other people) Indignation (feeling angry because something is not fair, such as undeserved good fortune) Envy, jealous (pain when people have something that one wishes for oneself)
50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out