On May 24 2011, Mitch Miles of The 26.2 Group shared ABC's and 123's of Social Media for Small Business as a part of the Guilford Merchants Association Small Business Success Series.

1. ABC’s and 123’s of Social Media for
Small Business
1. Play fair
2. Don't hit people (with your words, negative comments especially online)
3. Say you're sorry (quickly) when you hurt somebody (especially through various social
media channels, twitter, facebook, email, etc.)
4. Wash your hands before you eat. (keep your content clean)
5. Flush.
6. Take a nap every afternoon. (make time during your day/week to take a break)
7. When you go out in the world, watch out for traffic, hold hands and stick together.
(form strategic partners: two is always better than one, four eyes are better than two)
8. Clean up your own mess (as soon as possible, via as many social medias as you can)
Adapted from Robert Fulghum’ - All YOU really need to know YOU learned in Kindergarten.
You can be more successful in 2 Months by becoming really interested in the success of
others than you can in 2 Years trying to get other people interested in your success! -
Dale Carnegie
What are 5 “keywords” that describe your business?
1.
2.
3.
4.
5.
Social Media is only one ingredient in your bigger marketing recipe.
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate, relate to
one another and Learn from each other.
Small Business Success Seminar - Social Media

2. Most watched YouTube Video regarding Social Media: Social Media Revolution by Erik
Qualmann “Successful Companies in Social Media act more like Dale Carnegie and less
like Lloyd Ogilvy. “Listen First, Speak Second”
Your business is NOT what YOU say – it is what Facebook and Google say.
People buy from and do business with people they like, trust, and connect with.
Focus on Facebook:
1. Almost 600 million active users (half log in daily and spend 55 Minutes)
2. Average user is connected to 80 groups and events
3. 30,000,000,000 pieces of content are shared each month
4. 70% of audience is international
5. Facebook bypassed Google as a #1 most visited site in US earlier this year.
6. 65% of US Facebook Users said they are more likely to buy a product based on a
positive Facebook friend referral.
Focus on LinkedIn:
A. In 2010, executives from every Fortune 500 could be found on LinkedIn.
B. # of Days It Took For LinkedIn to Reach its First Million Users 494.
C. # of Days it Currently Takes LinkedIn to Gain a Million New Users 12.
E. # of LinkedIn Groups Related to Leadership = 10K.
Mitch Miles
The 26.2 Group
www.linkedIn.com/in/mitchmiles
http://twitter.com/#!/mitchmiles
http://www.slideshare.net/mitchmiles
Small Business Success Seminar - Social Media